Author: Hakan KapucuPublisher: IJOPEC PUBLICATION
ISBN: 1912503743
Category : Business & Economics
Languages : en
Pages : 187
Book Description
The motivation of this book is the need for understanding the new challenges in business world, commercial or social organizations have to face some challenges such as compe- tition, economic burden, innovation, change, ethics, customer loyalty, satisfaction and so- cial responsibility. These modern challenges bring new opportunities for any organization, besides some threats. The most important way to become a developed country is to have a competitive industry in today’s global world. The other issue is also an innovation which is es- pecially considered by commercial organizations. They are finding innovative ways of making their existence in the world. On the other hand, change is an inevitable fact for any business in today’s fast-moving competitive environment. In addition, customer loyalty became as a remarkable research topic. Nevertheless, satisfaction is one of the newest challenges that means measuring how happy workers and consumers are with their working environment and life. In addition to this, nowadays, businesses started to use digital human resources sys- tems for performing human resource functions. By the way, in recent years, consumption has begun to be examined as a social process that satisfies the psychological needs such as crea- ting and presenting the self, identifying the status or social class, building relationships with others, influencing people in the environment or admiring oneself and proving themselves.
