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Author: Sang Uk Joo
Publisher:
ISBN:
Category : Asian American athletes
Languages : en
Pages : 144
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Book Description
This research assesses cultural meanings attributed to Asian American sport celebrities, focusing specifically on former professional tennis player Michael Chang and professional golfer Michelle Wie. This work will examine how they are represented in mainstream American media and how their images have been used in various advertising campaigns. A key assumption of this research is that cultural stakeholders are involved in their particular media representations. Given that Asian American athletes have occupied peripheral positions in American sport, media and their invisibility in advertising campaigns, the recent commodification of Asian American athletic bodies is worth examining in greater detail. Drawing on Susan Birrell and Mary McDonald's (1999, 2000) “reading sport” methodology, I critically read their representations in mainstream media and television commercials to explore the complexity and particularity of the articulation of power lines surrounding these Asian American sport celebrities. The “reading sport” methodology emphasizes the particularity of power relations and interdependence of lines of power. Accordingly, I situate his or her representations in the different contexts that each athlete had to encounter. Chang's representation is situated within the conservative climate of post-Reagan America, and Wie's representation is situated within the context neoliberal racism and postfeminism. This study provides a broad understanding of the media representations of Asian American athletes and their different ideological functions in different contexts. Given that there have been a serious lack of studies regarding Asian American athletes, this study seeks to extend the existing body of knowledge about Asian American athletes and their multiple representations.
Author: Sang Uk Joo
Publisher:
ISBN:
Category : Asian American athletes
Languages : en
Pages : 144
Get Book Here
Book Description
This research assesses cultural meanings attributed to Asian American sport celebrities, focusing specifically on former professional tennis player Michael Chang and professional golfer Michelle Wie. This work will examine how they are represented in mainstream American media and how their images have been used in various advertising campaigns. A key assumption of this research is that cultural stakeholders are involved in their particular media representations. Given that Asian American athletes have occupied peripheral positions in American sport, media and their invisibility in advertising campaigns, the recent commodification of Asian American athletic bodies is worth examining in greater detail. Drawing on Susan Birrell and Mary McDonald's (1999, 2000) “reading sport” methodology, I critically read their representations in mainstream media and television commercials to explore the complexity and particularity of the articulation of power lines surrounding these Asian American sport celebrities. The “reading sport” methodology emphasizes the particularity of power relations and interdependence of lines of power. Accordingly, I situate his or her representations in the different contexts that each athlete had to encounter. Chang's representation is situated within the conservative climate of post-Reagan America, and Wie's representation is situated within the context neoliberal racism and postfeminism. This study provides a broad understanding of the media representations of Asian American athletes and their different ideological functions in different contexts. Given that there have been a serious lack of studies regarding Asian American athletes, this study seeks to extend the existing body of knowledge about Asian American athletes and their multiple representations.
Author:
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 890
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Book Description
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3368189522
Category : Fiction
Languages : en
Pages : 538
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Book Description
Reprint of the original, first published in 1873.
Author: Fan Hong
Publisher: Routledge
ISBN: 113576042X
Category : Sports & Recreation
Languages : en
Pages : 483
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Book Description
Linking sport to the emergence and growth of modern Asian society this collection of essays offers a lucid, original and highly readable history of politics, culture and sport in the world's most populous region.
Author: Thomas Williamson
Publisher:
ISBN:
Category :
Languages : en
Pages : 378
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Book Description
Author: Thomas Williamson (Captain.)
Publisher:
ISBN:
Category : Hunting
Languages : en
Pages : 378
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Book Description
Author: Nicole Willms
Publisher: Rutgers University Press
ISBN: 0813584183
Category : Sports & Recreation
Languages : en
Pages : 259
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Book Description
For nearly one hundred years, basketball has been an important part of Japanese American life. Women’s basketball holds a special place in the contemporary scene of highly organized and expansive Japanese American leagues in California, in part because these leagues have produced numerous talented female players. Using data from interviews and observations, Nicole Willms explores the interplay of social forces and community dynamics that have shaped this unique context of female athletic empowerment. As Japanese American women have excelled in mainstream basketball, they have emerged as local stars who have passed on the torch by becoming role models and building networks for others.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 630
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Book Description
Author: Carol Appadurai Breckenridge
Publisher: U of Minnesota Press
ISBN: 9780816623068
Category : Social Science
Languages : en
Pages : 276
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Book Description
The book aims to illustrate that what is distinctive about any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class, the entrepreneurs and commercial institutions, and the state. The contributors address the roles of these various intertwined interests in the making of India's public culture, each examining different sites of consumption. The sites which are explored include cinema, radio, cricket, restaurants and tourism. The book also makes distinct the differences among public, mass and popular culture.
Author: David L. Andrews
Publisher: John Wiley & Sons
ISBN: 1405191600
Category : Social Science
Languages : en
Pages : 634
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Book Description
A Companion to Sport brings together writing by leading sports theorists and social and cultural thinkers, to explore sport as a central element of contemporary culture. Positions sport as a crucial subject for critical analysis, as one of the most significant forms of popular culture Includes both well-known social and cultural theorists whose work lends itself to an interrogation of sport, and leading theorists of sport itself Offers a comprehensive examination of sport as a social and cultural practice and institution Explores sport in relation to modernity, postcolonial theory, gender, violence, race, disability and politics