Consuming Images PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Consuming Images PDF full book. Access full book title Consuming Images by Gary D. Rhodes. Download full books in PDF and EPUB format.

Consuming Images

Consuming Images PDF Author: Gary D. Rhodes
Publisher: Edinburgh University Press
ISBN: 1474460704
Category : Performing Arts
Languages : en
Pages : 208

Get Book Here

Book Description
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.