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Author: Mary Rizzo
Publisher:
ISBN:
Category :
Languages : en
Pages : 758
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Book Description
Author: Mary Rizzo
Publisher:
ISBN:
Category :
Languages : en
Pages : 758
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Book Description
Author: Kaela Jubas
Publisher: Routledge
ISBN: 1315417472
Category : Social Science
Languages : en
Pages : 484
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Book Description
This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
Author: Paul du Gay
Publisher: SAGE
ISBN: 9780803979284
Category : Social Science
Languages : en
Pages : 224
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Book Description
The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be
Author: David S. G. Goodman
Publisher: Edward Elgar Publishing
ISBN: 1781005710
Category : Social Science
Languages : en
Pages : 219
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Book Description
A general expectation has developed that ChinaÕs middle class will generate not only social but also political change. This expectation often overlooks the reality that there is no single Chinese middle class with a common identity or will to action. This timely volume examines the behaviour and identity of the different elements of ChinaÕs middle class Ð entrepreneurs, managers, and professionals Ð in order to understand their centrality to the wider processes of social and political change in China. The expert contributors seek to identify the social space occupied by the Chinese middle class rather than identifying social backgrounds and attitudes. In so doing they explore socio-political issues, the development of a consumer society, relationships between gender and class in the workplace, home-ownership and the appearance of gated communities, and the political interaction between the Party-state and the entrepreneurial middle classes and their impact on the new institutional economics. Providing a more nuanced understanding of the structure of the middle class in China and identifying dynamic elements in their behaviour, this unique book will prove a fascinating and thought provoking read for academics, students and researchers with an interest in Asian studies and public policy.
Author: Angelica Noelle Morris
Publisher:
ISBN:
Category :
Languages : en
Pages : 390
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Book Description
The ability to freely express one’s identity through apparel is a staple of U.S. cultural freedom. The rise of social networking sites (SNSs) have increased these liberties, as fashion-related user-generated content has curtailed much of the influence of fashion industry powerhouses. This ability to freely use apparel to express identity, however, is not fully available to all Americans—particularly members of historically marginalized groups like black middle-class female consumers. In spite of this marginalization, these women have historically impacted popular fashion trends, frequently use SNSs to exchange fashion-related information, and have strong buying power. Despite their value, however, knowledge of their apparel-related consumption behaviors is limited. Using an intersectional theoretical approach guided by theories of black feminism and black respectability politics, this study utilized Photovoice and in-depth interview methods to explore the complex relationship between black middle-class female identity and apparel-related consumption. The four themes that emerged from this data (cultural double-standards and appearance, the respectability politics of fashion, within-group differences, and #BlackGirlMagic) provide valuable theoretical and practical insights, including increased evidence for the use of an intersectional approach in Consumer Culture Theory research, a proposed extension of the Model of Situational Ethnicity and Consumer Behavior, and suggestions for cultural-relevant marketing and advertising messages, both on and off-line.
Author: Marye C. Tharp
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages :
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Book Description
With the postmodern prevalence of shopping as both a recreational and subsistence activity, social class identity is increasingly constituted around access to the landscape of consumption. U.S. middle-class identity is normalized in commercial spaces and the exclusion of the lower-class from these spaces perpetuates wider social disparities. For socially aware members of the middle-class, distinction may be achieved by selectively shopping throughout the metropolitan area with the goal of influencing corporate practices. Yet this distinction is not without cost as middle-class shoppers are prime targets of identity marketing schemes and of the neoliberal regime's construction of consent. Through 15 self-proclaimed middle-class shoppers' reported use of Atlanta's postmodern landscape of consumption, this study focuses on performances of middle-classness and representations of commercialized spaces with the goal of furthering the anthropological understanding of class identity and urban space as heterogeneous.
Author: Beng-Huat Chua
Publisher: Routledge
ISBN: 1134572360
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.
Author: Helga Dittmar
Publisher: Psychology Press
ISBN: 1135420157
Category : Psychology
Languages : en
Pages : 452
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Book Description
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.
Author: Warren Kidd
Publisher: Bloomsbury Publishing
ISBN: 1137272511
Category : Social Science
Languages : en
Pages : 280
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Book Description
An understanding of culture and identity is essential for new sociologists. This student-focused text explains the themes and theories behind these core ideas. With up-to-date discussion of 'chavs', masculinity and social networking, skills-based activities and practice exam questions, this is invaluable reading for anyone new to this topic.
