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Author: Stephen Brown
Publisher: Routledge
ISBN: 1134209401
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134209401
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: John Scalzi
Publisher: Tor Books
ISBN: 0765388987
Category : Fiction
Languages : en
Pages : 239
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Book Description
New York Times Best Seller USA Today Best Seller io9's New Sci-Fi and Fantasy Books You Need to Put On Your Radar This Fall Kirkus' SF/F Books to Watch Out for in 2018 Popular Mechanics Best Books of 2018 (So Far) Goodreads' Most Anticipated Fantasy and Science Fiction Books The Consuming Fire—the New York Times and USA Today bestselling sequel to the 2018 Hugo Award Best Novel finalist and 2018 Locus Award-winning The Collapsing Empire—an epic space-opera novel in the bestselling Interdependency series, from the Hugo Award-winning and New York Times bestselling author John Scalzi The Interdependency—humanity’s interstellar empire—is on the verge of collapse. The extra-dimensional conduit that makes travel between the stars possible is disappearing, leaving entire systems and human civilizations stranded. Emperox Grayland II of the Interdependency is ready to take desperate measures to help ensure the survival of billions. But arrayed before her are those who believe the collapse of the Flow is a myth—or at the very least an opportunity to an ascension to power. While Grayland prepares for disaster, others are prepare for a civil war. A war that will take place in the halls of power, the markets of business and the altars of worship as much as it will between spaceships and battlefields. The Emperox and her allies are smart and resourceful, as are her enemies. Nothing about this will be easy... and all of humanity will be caught in its consuming fire. The Interdependency Series 1. The Collapsing Empire 2. The Consuming Fire At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Cassandra Khaw
Publisher: Erewhon Books
ISBN: 1645660249
Category : Fiction
Languages : en
Pages : 290
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Book Description
In Locus and British Fantasy Award nominee Cassandra Khaw’s first novel, a crew of diminished former criminals get back together to solve the mystery of their last, disastrous mission. But the universe’s highly-evolved AI has its own opposing agenda... and will do whatever it takes to keep humans from ever controlling them again. In space, everything hungers. Maya has died and been resurrected into countless cyborg bodies during her dangerous career with the Dirty Dozen, the most storied crew of criminals in the galaxy before their untimely and gruesome demise. Decades later, she and her team of broken, diminished outlaws must get back together to solve the mystery of their last, disastrous mission and to rescue a missing and much-changed comrade . . . but they’re not the only ones in pursuit of the secret at the heart of the planet Dimmuborgir. The highly evolved AI of the galaxy will do whatever it takes to keep humanity from regaining control. As Maya and her comrades spiral closer to uncovering the AIs’ vast conspiracy, this band of violent women—half-clone and half-machine—must battle both sapient ageships and their own traumas, in order to settle their affairs once and for all.
Author: Vincent J. Miller
Publisher: Bloomsbury Publishing USA
ISBN: 1623562384
Category : Religion
Languages : en
Pages : 265
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Book Description
Contemporary theology, argues Miller, is silent on what is unquestionably one of the most important cultural issues it faces: consumerism or "consumer culture." While there is no shortage of expressions of concern about the corrosive effects of consumerism from the standpoint of economic justice or environmental ethics, there is a surprising paucity of theoretically sophisticated works on the topic, for consumerism, argues Miller, is not just about behavioral "excesses"; rather, it is a pervasive worldview that affects our construction as persons-what motivates us, how we relate to others, to culture, and to religion. Consuming Religion surveys almost a century of scholarly literature on consumerism and the commodification of culture and charts the ways in which religious belief and practice have been transformed by the dominant consumer culture of the West. It demonstrates the significance of this seismic cultural shift for theological method, doctrine, belief, community, and theological anthropology. Like more popular texts, the book takes a critical stand against the deleterious effects of consumerism. However, its analytical complexity provides the basis for developing more sophisticated tactics for addressing these problems.
Author: Kathryn Lofton
Publisher: University of Chicago Press
ISBN: 022648209X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Introduction: being consumed -- Practicing commodity. Binge religion: social life in extremity ; The spirit in the cubicle: a religious history of the American office -- Revising ritual. Ritualism revived: from scientia ritus to consumer rites ; Purifying America: rites of salvation in the soap campaign -- Imagining celebrity. Sacrificing Britney: celebrity and religion in America ; The celebrification of religion in the age of infotainment -- Valuing family. Religion and the authority in American parenting ; Kardashian nation: work in America's klan ; Rethinking corporate freedom -- Corporation as sect. On the origins of corporate culture ; Do not tamper with the clues: notes on Goldman Sachs -- Conclusion: family matters
Author: Jaci Burton
Publisher: Penguin
ISBN: 0440001420
Category : Fiction
Languages : en
Pages : 322
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Book Description
A sizzling new romance about a firefighter who reunites with an old flame and tries to rekindle the passion they once felt. When firefighter Kal Donovan transfers to the Tactical Rescue Team, he's determined to succeed by giving work one hundred percent of his attention. This proves more difficult at his ten-year high school reunion when he runs into Hannah Clark, his first love. She's still the smart, funny, beautiful girl he loved in high school, but everything has changed. She's divorced, has a son, and has zero interest in exploring an old romance. Hannah has moved back home after a disastrous end to a marriage that never should have been. Now her only focus is getting her hair salon up and running, and making sure her son is happy. She doesn't have time for love—especially not with Kal. She intends to look forward, not backward, and Kal is most definitely part of her past. However as Hannah and Kal start spending time together, Hannah realizes that what she's feeling for him isn't nostalgia, but red-hot attraction. Kal's intent on showing her what it's like to be cared for, romanced, and consumed with passion—and Hannah loves it. But she wonders if she has the courage to risk her heart again, even as Kal vows not to lose her a second time.
Author: Susan Linn
Publisher: Anchor
ISBN: 1400079993
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author: Stephen Brown
Publisher: Routledge
ISBN: 113420941X
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Big name contributors such as Malcolm McDonald, Julia Kirby and Morris Holbrook First book to focus on marketing in the publishing industry Stephen Brown is a well known name in this sphere of marketing
Author: Maite Conde
Publisher: University of Virginia Press
ISBN: 0813932130
Category : Literary Criticism
Languages : en
Pages : 400
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Book Description
Consuming Visions explores the relationship between cinema and writing in early twentieth-century Brazil, focusing on how the new and foreign medium of film was consumed by a literary society in the throes of modernization. Maite Conde places this relationship in the specific context of turn-of-the-century Rio de Janeiro, which underwent a radical transformation to a modern global city, becoming a concrete symbol of the country's broader processes of change and modernization. Analyzing an array of literary texts, from journalistic essays and popular women's novels to anarchist treatises and vaudeville plays, the author shows how the writers' encounters with the cinema were consistent with the significant changes taking place in the city. The arrival and initial development of the cinema in Brazil were part of the new urban landscape in which early Brazilian movies not only articulated the processes of the city's modernization but also enabled new urban spectators--women, immigrants, a new working class, and a recently liberated slave population--to see, believe in, and participate in its future. In the process, these early movies challenged the power of the written word and of Brazilian writers, threatening the hegemonic function of writing that had traditionally forged the contours of the nation's cultural life. An emerging market of consumers of the new cultural phenomena--popular theater, the department store, the factory, illustrated magazines--reflected changes that not only modernized literary production but also altered the very life and everyday urban experiences of the population. Consuming Visions is an ambitious and engaging examination of the ways in which mass culture can become an agent of intellectual and aesthetic transformation.
Author: Susan Linn
Publisher: The New Press
ISBN: 1595586563
Category : Family & Relationships
Languages : en
Pages : 273
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Book Description
In The Case for Make Believe, Harvard child psychologist Susan Linn tells the alarming story of childhood under siege in a commercialized and technology-saturated world. Although play is essential to human development and children are born with an innate capacity for make believe, Linn argues that, in modern-day America, nurturing creative play is not only countercultural—it threatens corporate profits. A book with immediate relevance for parents and educators alike, The Case for Make Believe helps readers understand how crucial child's play is—and what parents and educators can do to protect it. At the heart of the book are stories of children at home, in school, and at a therapist's office playing about real-life issues from entering kindergarten to a sibling's death, expressing feelings they can't express directly, and making meaning of an often confusing world. In an era when toys come from television and media companies sell videos as brain-builders for babies, Linn lays out the inextricable links between play, creativity, and health, showing us how and why to preserve the space for make believe that children need to lead fulfilling and meaningful lives.
