Author: Stephen Brown
Publisher: Routledge
ISBN: 1134209401
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Cassandra Khaw
Publisher: Erewhon Books
ISBN: 1645660249
Category : Fiction
Languages : en
Pages : 290
Get Book Here
Book Description
In Locus and British Fantasy Award nominee Cassandra Khaw’s first novel, a crew of diminished former criminals get back together to solve the mystery of their last, disastrous mission. But the universe’s highly-evolved AI has its own opposing agenda... and will do whatever it takes to keep humans from ever controlling them again. In space, everything hungers. Maya has died and been resurrected into countless cyborg bodies during her dangerous career with the Dirty Dozen, the most storied crew of criminals in the galaxy before their untimely and gruesome demise. Decades later, she and her team of broken, diminished outlaws must get back together to solve the mystery of their last, disastrous mission and to rescue a missing and much-changed comrade . . . but they’re not the only ones in pursuit of the secret at the heart of the planet Dimmuborgir. The highly evolved AI of the galaxy will do whatever it takes to keep humanity from regaining control. As Maya and her comrades spiral closer to uncovering the AIs’ vast conspiracy, this band of violent women—half-clone and half-machine—must battle both sapient ageships and their own traumas, in order to settle their affairs once and for all.
Author: Kathryn Lofton
Publisher: University of Chicago Press
ISBN: 022648209X
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Introduction: being consumed -- Practicing commodity. Binge religion: social life in extremity ; The spirit in the cubicle: a religious history of the American office -- Revising ritual. Ritualism revived: from scientia ritus to consumer rites ; Purifying America: rites of salvation in the soap campaign -- Imagining celebrity. Sacrificing Britney: celebrity and religion in America ; The celebrification of religion in the age of infotainment -- Valuing family. Religion and the authority in American parenting ; Kardashian nation: work in America's klan ; Rethinking corporate freedom -- Corporation as sect. On the origins of corporate culture ; Do not tamper with the clues: notes on Goldman Sachs -- Conclusion: family matters
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author: Gary Cross
Publisher: Columbia University Press
ISBN: 0231502532
Category : History
Languages : en
Pages : 333
Get Book Here
Book Description
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Author: David Cronenberg
Publisher: Simon and Schuster
ISBN: 1416596135
Category : Fiction
Languages : en
Pages : 320
Get Book Here
Book Description
The story of two journalists whose entanglement in a French philosopher's death becomes a surreal journey into global conspiracy.
Author: David E. Nye
Publisher: MIT Press
ISBN: 0262261022
Category : Technology & Engineering
Languages : en
Pages : 501
Get Book Here
Book Description
Nye uses energy as a touchstone to examine the lives of ordinary people engaged in normal activities. How did the United States become the world's largest consumer of energy? David Nye shows that this is less a question about the development of technology than it is a question about the development of culture. In Consuming Power, Nye uses energy as a touchstone to examine the lives of ordinary people engaged in normal activities. He looks at how these activities changed as new energy systems were constructed, from colonial times to recent years. He also shows how, as Americans incorporated new machines and processes into their lives, they became ensnared in power systems that were not easily changed: they made choices about the conduct of their lives, and those choices accumulated to produce a consuming culture. Nye examines a sequence of large systems that acquired and then lost technological momentum over the course of American history, including water power, steam power, electricity, the internal-combustion engine, atomic power, and computerization. He shows how each system became part of a larger set of social constructions through its links to the home, the factory, and the city. The result is a social history of America as seen through the lens of energy consumption.
Author: John Scalzi
Publisher: Tor Books
ISBN: 0765388987
Category : Fiction
Languages : en
Pages : 239
Get Book Here
Book Description
New York Times Best Seller USA Today Best Seller io9's New Sci-Fi and Fantasy Books You Need to Put On Your Radar This Fall Kirkus' SF/F Books to Watch Out for in 2018 Popular Mechanics Best Books of 2018 (So Far) Goodreads' Most Anticipated Fantasy and Science Fiction Books The Consuming Fire—the New York Times and USA Today bestselling sequel to the 2018 Hugo Award Best Novel finalist and 2018 Locus Award-winning The Collapsing Empire—an epic space-opera novel in the bestselling Interdependency series, from the Hugo Award-winning and New York Times bestselling author John Scalzi The Interdependency—humanity’s interstellar empire—is on the verge of collapse. The extra-dimensional conduit that makes travel between the stars possible is disappearing, leaving entire systems and human civilizations stranded. Emperox Grayland II of the Interdependency is ready to take desperate measures to help ensure the survival of billions. But arrayed before her are those who believe the collapse of the Flow is a myth—or at the very least an opportunity to an ascension to power. While Grayland prepares for disaster, others are prepare for a civil war. A war that will take place in the halls of power, the markets of business and the altars of worship as much as it will between spaceships and battlefields. The Emperox and her allies are smart and resourceful, as are her enemies. Nothing about this will be easy... and all of humanity will be caught in its consuming fire. The Interdependency Series 1. The Collapsing Empire 2. The Consuming Fire At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Sandra Boynton
Publisher: Workman Publishing
ISBN: 9780894801990
Category : Cooking
Languages : en
Pages : 116
Get Book Here
Book Description
All about chocolate from the types, physiology, psychology, identification and sources.
Author: Stephen Brown
Publisher: Routledge
ISBN: 113420941X
Category : Business & Economics
Languages : en
Pages : 236
Get Book Here
Book Description
Big name contributors such as Malcolm McDonald, Julia Kirby and Morris Holbrook First book to focus on marketing in the publishing industry Stephen Brown is a well known name in this sphere of marketing
