Consumers' Perceptions and Attitudes Towards Advertising on Facebook in Malaysia PDF Download
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Author: Azizul Yaakop
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The usage of social networking sites (SNS's) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS's suits marketers' objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS's and how they are perceived by its users are relatively limited, especially how online factors influence users' perceptions and attitudes towards advertising on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers' attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer' attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers' favorable attitudes towards advertising on SNS's, especially Facebook.
Author: Azizul Yaakop
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The usage of social networking sites (SNS's) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS's suits marketers' objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS's and how they are perceived by its users are relatively limited, especially how online factors influence users' perceptions and attitudes towards advertising on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers' attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer' attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers' favorable attitudes towards advertising on SNS's, especially Facebook.
Author:
Publisher: Archers & Elevators Publishing House
ISBN: 9390996392
Category : Antiques & Collectibles
Languages : en
Pages : 185
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Book Description
Author: Changchun Xuan
Publisher: Taylor & Francis
ISBN: 1000646475
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
Author: Mohammed A. Al-Sharafi
Publisher: Springer Nature
ISBN: 3031483979
Category : Technology & Engineering
Languages : en
Pages : 473
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Book Description
This book explores current and future trends in adopting intelligent technologies, such as the metaverse, social technologies, FinTech applications, and blockchain, among individuals and organizations. The edited book includes empirical and review studies primarily focusing on these issues. This focus aids scholars in conducting future research in the domain and identifying possible future developments of emerging technologies. The empirical studies in the book utilize recent and advanced analytical techniques for data analysis.
Author: Donard Games
Publisher: Springer Nature
ISBN: 9464633506
Category : Business & Economics
Languages : en
Pages : 757
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Book Description
This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.
Author: Mostafa Al-Emran
Publisher: Springer Nature
ISBN: 3030474119
Category : Technology & Engineering
Languages : en
Pages : 658
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Book Description
This book explores the latest research trends in intelligent systems and smart applications. It presents high-quality empirical and review studies focusing on various topics, including information systems and software engineering, knowledge management, technology in education, emerging technologies, and social networks. It provides insights into the theoretical and practical aspects of intelligent systems and smart applications.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865
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Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Nursyamilah Annuar
Publisher: Springer Nature
ISBN: 2384760769
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
This is an open access book. ASEAN countries are diverse, with GDP per capita ranging from about USD1,297 in Myanmar, a lower-middle income country, to USD64,041 in Singapore, a high-income advanced economy (World Economic Outlook Database, IMF, April 2019). ASEAN marked its 50th anniversary in 2017 with relatively successful and prosperous development in five decades, with establishment of the ASEAN Economic Community in 2015 as one the key milestones as well as the achievements of Millennium Development Goals 2015. Building on the past successes via Millennium Development Goals 2015, especially in areas such as poverty eradication, better health outcomes and quality education, ASEAN countries are poised to make a more inclusive progress towards the newly adopted development agenda of Sustainable Development Goals 2030 (SDG 2030), which cover a wider set of interlinked development objectives under its 17 goals. The economic dynamism of the ASEAN region on the back of its strong income growth, continuous structural transformation and infrastructure improvements is expected to support sustainable development in the region. From the IMF Report (September 2018), most ASEAN countries, with their continued income growth and strong policy efforts, are on track to eradicate absolute poverty by 2030, while some of these countries are already doing well in terms of gender equality. Similarly, improvement in universal primary education completion is one of the key progress areas made by the majority of ASEAN countries. Despite these achievements, challenges persist, hence, we need to ensure a more inclusive and environmentally sustainable development in the region. Income inequality remains relatively high in several countries, and the shift towards manufacturing has strained environmental sustainability in the region. Furthermore, the other remaining development challenges call for a more comprehensive and integrated approach via the intra-ASEAN initiatives.
Author: Syed Mohib Masroor
Publisher:
ISBN:
Category :
Languages : en
Pages : 31
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Book Description
In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in understand the role of social media marketing in improving this sector. For this purpose, this research is conducted to investigate and examine the impact of social media practically Facebook on tourism attitude. The study used quantitative research method to collect the information by the use of questionnaire and acquire results on Facebook advertisement and its impact on the Pakistan tourism industry. The sample of 300 respondents were taken and data was analyzed using Confirmatory Factor Analysis and Structured Equation Modeling. The findings suggested that consumer behavior and perception depends on the marketing strategies integrated on Facebook. Beside this, the results also deduced that social media involvement has positive relation with customer attitude. The research will significantly going to support the tourism industry in strengthening the database of the clients and increase the level of engagement. This research will also have the significant role in improving the knowledge of managers in order to increase the knowledge on strategies. Beside this, the research has great implication that includes using the social media platform to share the stories and experiences.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 81
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Book Description
The focus of this study is to determine the attitudes towards advertising from the perspective of two (2) generational cohorts. This study intend to analyze the belief affecting consumer' attitude towards advertising of the product by looking into factors such as product information, social role and image, falsity no sense, corrupt value and materialism.
