Consumer Western Europe 2009/2010 PDF Download
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Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
Get Book
Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author: Lynne Pettinger
Publisher: Bloomsbury Publishing
ISBN: 1137342781
Category : Social Science
Languages : en
Pages : 272
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Book Description
Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book.
Author: Clé Lesger
Publisher: Springer
ISBN: 1137314060
Category : History
Languages : en
Pages : 221
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Book Description
This volume brings together research on retailing, shopping and urban space; themes that have attracted wide interest in recent decades. The authors argue that the 'modernity' of the nineteenth century is often over-emphasised at the expense of recognising earlier innovation.
Author:
Publisher: Real Estate Publishers BV
ISBN: 9077997482
Category :
Languages : en
Pages : 564
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Book Description
Author: D. Sternad
Publisher: Springer
ISBN: 0230314147
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
A comprehensive insight into a region which is characterized by rapid economic and social changes with a significant rise in foreign direct investments and privatization. Analysis covers political, legal, economic and social trends, and topics such as the influence of informal networks and corruption, as well as cultural diversity.
Author: Central Intelligence Agency
Publisher: Central Intelligence Agency
ISBN: 9780160893650
Category : Business & Economics
Languages : en
Pages : 848
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Book Description
In general, information available as of January 1, 2011 was used in the preparation of this edition. Provides brief information on the geography, people, government, economy, communications, and defense of countries and regions around the world. Contains information on international organizations. Designed to meet the specific requirements of United States Government Officials in style, format, coverage, and content. Includes 3 unattached maps, dated June 2011.
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110414848
Category : Medical
Languages : en
Pages : 264
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Book Description
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.
Author:
Publisher: Real Estate Publishers BV
ISBN: 907799744X
Category :
Languages : en
Pages : 516
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Book Description
Author: H. Berghoff
Publisher: Springer
ISBN: 1137013001
Category : History
Languages : en
Pages : 287
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Book Description
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Author:
Publisher: DIANE Publishing
ISBN: 1457816040
Category :
Languages : en
Pages : 184
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Book Description
