Author: Joseph Kerry
Publisher: John Wiley & Sons
ISBN: 9780470753682
Category : Technology & Engineering
Languages : en
Pages : 356
Book Description
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
John Stossel's Shopping Smart!
Author: John Stossel
Publisher: Berkley Trade
ISBN: 9780425053164
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Publisher: Berkley Trade
ISBN: 9780425053164
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Smart Packaging Technologies for Fast Moving Consumer Goods
Author: Joseph Kerry
Publisher: John Wiley & Sons
ISBN: 9780470753682
Category : Technology & Engineering
Languages : en
Pages : 356
Book Description
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
Publisher: John Wiley & Sons
ISBN: 9780470753682
Category : Technology & Engineering
Languages : en
Pages : 356
Book Description
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
Consumer Society
Author: Barry Smart
Publisher: SAGE
ISBN: 0857026933
Category : Social Science
Languages : en
Pages : 266
Book Description
What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can′t all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Publisher: SAGE
ISBN: 0857026933
Category : Social Science
Languages : en
Pages : 266
Book Description
What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can′t all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Smart Consumer's Guide to Home Buying
Author: Peter A. Schkeeper
Publisher: Barrons Educational Series
ISBN: 9780764135712
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Buying a home is, in the authors' words, both a romantic journey and a business venture. For most families, it's the largest single investment they will ever make. The purpose of this book is to transform home buyers--especially first-time buyers--into smart consumers who can evaluate a property objectively as step number one in deciding whether or not to buy. The authors take their readers by the hand through the maze of mortgage shopping, dealing with real estate agents, and hunting down that perfect dream house. Some of the many questions they help prospective buyers answer are: Consideration of family needs: how many rooms, what kind of neighborhood, access to schools, shopping, and the like Is the home affordable? Considerations include the size of the down payment, the size and type of mortgage, projecting monthly payments, and allowing for unforeseen expenses Making an offer and negotiating with sellers and real estate agents The close, settlement, and escrow Remodeling: adding to a home and making improvements Investment Property: understanding market values Selling a home . . . and much, much more Because this book addresses a national audience, it is necessarily general when making reference to local situations. However, the authors offer practical advice on how readers can find reliable local professional assistance in their quest to purchase a home.
Publisher: Barrons Educational Series
ISBN: 9780764135712
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Buying a home is, in the authors' words, both a romantic journey and a business venture. For most families, it's the largest single investment they will ever make. The purpose of this book is to transform home buyers--especially first-time buyers--into smart consumers who can evaluate a property objectively as step number one in deciding whether or not to buy. The authors take their readers by the hand through the maze of mortgage shopping, dealing with real estate agents, and hunting down that perfect dream house. Some of the many questions they help prospective buyers answer are: Consideration of family needs: how many rooms, what kind of neighborhood, access to schools, shopping, and the like Is the home affordable? Considerations include the size of the down payment, the size and type of mortgage, projecting monthly payments, and allowing for unforeseen expenses Making an offer and negotiating with sellers and real estate agents The close, settlement, and escrow Remodeling: adding to a home and making improvements Investment Property: understanding market values Selling a home . . . and much, much more Because this book addresses a national audience, it is necessarily general when making reference to local situations. However, the authors offer practical advice on how readers can find reliable local professional assistance in their quest to purchase a home.
Digital Smarts
Author: Judy Monroe Peterson
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448882737
Category : Juvenile Nonfiction
Languages : en
Pages : 66
Book Description
The Internet can be a consumer's friend, but it can also hold dangers. Teens learn how to use the Web and digital tools to their benefit when making purchases, by researching products, comparing prices, and participating safely in online auctions and swaps. In addition, teens learn how to manage finances digitally, through online banking, bill paying, budgeting, and investing. The text explains consumers' legal rights when doing business online, as well as steps to take to protect money and personal information.
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448882737
Category : Juvenile Nonfiction
Languages : en
Pages : 66
Book Description
The Internet can be a consumer's friend, but it can also hold dangers. Teens learn how to use the Web and digital tools to their benefit when making purchases, by researching products, comparing prices, and participating safely in online auctions and swaps. In addition, teens learn how to manage finances digitally, through online banking, bill paying, budgeting, and investing. The text explains consumers' legal rights when doing business online, as well as steps to take to protect money and personal information.
Smart Buyer's Guide to Buying Or Leasing a Car
Author: Rik Paul
Publisher: Consumer Reports Books
ISBN: 9780890439968
Category : Reference
Languages : en
Pages : 388
Book Description
A step-by-step guide to getting the right car at the best price explores a wide range of available financing options, discussing the buy versus lease alternative, the ins and outs of vehicle pricing, and the negotiation process and dealership experience.
Publisher: Consumer Reports Books
ISBN: 9780890439968
Category : Reference
Languages : en
Pages : 388
Book Description
A step-by-step guide to getting the right car at the best price explores a wide range of available financing options, discussing the buy versus lease alternative, the ins and outs of vehicle pricing, and the negotiation process and dealership experience.
Consumer Insights 2.0
Author: Dona Vitale
Publisher: Paramount Market Publishing
ISBN: 9780976697381
Category : Business & Economics
Languages : en
Pages : 184
Book Description
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
Publisher: Paramount Market Publishing
ISBN: 9780976697381
Category : Business & Economics
Languages : en
Pages : 184
Book Description
Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
Smart Persuasion
Author: Philippe AIMÉ
Publisher: Convertize
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Publisher: Convertize
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Consumer Financial Services Answer Book (2015 Edition)
Author: Richard E. Gottlieb
Publisher:
ISBN: 9781402422614
Category : Class actions (Civil procedure)
Languages : en
Pages : 1222
Book Description
Publisher:
ISBN: 9781402422614
Category : Class actions (Civil procedure)
Languages : en
Pages : 1222
Book Description
Consumer Culture and Society
Author: Wendy Wiedenhoft Murphy
Publisher: SAGE Publications
ISBN: 1483358143
Category : Social Science
Languages : en
Pages : 273
Book Description
Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Publisher: SAGE Publications
ISBN: 1483358143
Category : Social Science
Languages : en
Pages : 273
Book Description
Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.