Consumers' Satisfaction with Ready-to-wear Apparel Products PDF Download
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Author: Jikyeong Kang-Park
Publisher:
ISBN:
Category : Clothing and dress measurements
Languages : en
Pages : 282
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Book Description
Author: Jikyeong Kang-Park
Publisher:
ISBN:
Category : Clothing and dress measurements
Languages : en
Pages : 282
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Book Description
Author: Karen Louise Lilevjen LaBat
Publisher:
ISBN:
Category : Clothing and dress measurements
Languages : en
Pages : 598
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Book Description
Author: Ralph L. Day
Publisher:
ISBN:
Category : Complaints (Retail trade)
Languages : en
Pages : 206
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Book Description
Author: M-E Faust
Publisher: Woodhead Publishing
ISBN: 1782422153
Category : Technology & Engineering
Languages : en
Pages : 345
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Book Description
Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. Consequently there have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers.Part one identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. This section covers topics such as body shape and its influence on apparel size and consumer choices, sizing systems, body shape and weight distribution (with a discussion of the Body Volume Index (BVI) versus the Body Mass Index (BMI)), and the psychological and sociological factors influencing consumers' choice of apparel. Part two outlines the challenges in understanding the sizing and shape requirements and choices of particular customer groups. This section discusses apparel designed for infants and children, older consumers, overweight and obese consumers, plus size Black and Latino women, apparel design for Asian and Caucasian ethnic groups, sizing requirements for male apparel, maternity apparel, intimate apparel for varying body shapes, and the challenges of designing headwear to fit the size and shape of Western and Asian populations.Designing apparel for consumers provides an invaluable reference for apparel designers, manufacturers, and R&D managers in the textile industry, as well as postgraduate students and academic researchers in textiles. - Reviews developments affecting clothing design for different groups of consumers - Identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel - Outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 166
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 698
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Book Description
Author: Harlan E. Spotts
Publisher: Springer
ISBN: 3319117793
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Collective of authors
Publisher: MAC Prague consulting
ISBN: 809054424X
Category :
Languages : en
Pages : 171
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Book Description
Proceedings of the scientific conference on economics, management, marketing and transportation.
Author:
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 292
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Book Description
Author: Kamath, Narasimha
Publisher: IGI Global
ISBN: 1466698950
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.
