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Author:
Publisher:
ISBN:
Category : Bonds
Languages : en
Pages : 156
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Author:
Publisher:
ISBN:
Category : Bonds
Languages : en
Pages : 156
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Book Description
Author: Roger Nobel
Publisher: Cisco Press
ISBN: 0132168286
Category : Computers
Languages : en
Pages : 158
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Book Description
As a final exam preparation tool, the CCIE Wireless (350-050) Quick Reference provides a concise review of all objectives on the new written exam. The short eBook provides readers with detailed, graphical-based information, highlighting only the key topics in cram-style format. With this document as your guide, you will review topics on concepts and commands that apply to this exam. This fact-filled Quick Reference allows you to get all-important information at a glance, helping you focus your study on areas of weakness and enhancing your memory retention of essential exam concepts. The Cisco CCIE Wireless certification assesses and validates broad theoretical knowledge of wireless networking and a solid understanding of wireless LAN technologies from Cisco. The written exam is a two-hour, multiple choice test with 90-110 questions that will validate that professionals have the expertise to plan, design, implement, operate and troubleshoot Enterprise WLAN networks.
Author: Raymond D. Frost
Publisher: Routledge
ISBN: 1315506521
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Greg Harvey
Publisher: John Wiley & Sons
ISBN: 0764578952
Category : Computers
Languages : en
Pages : 242
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Book Description
Next to your keyboard and mouse, this could be your most important accessory. Just keep it next to your keyboard and your mouse and refer to it to capitalize on the terrific capabilities at your fingertips with Windows XP. Windows XP For Dummies Quick Reference Second Edition covers the latest updates to Windows XP, including enhanced security and changes to Internet Explorer. It starts with the basics for true beginners, goes through everyday stuff, and progresses to the Web, accessories, and the control panel. After a quick introduction to the desktop, My Documents, dialogue boxes, and other basic info, you’ll explore: Customizing your desktop Saving music with Windows Media Player Browsing drives, folders and files Dragging, dropping, cutting, and pasting Playing music, videos and movies Browsing with Internet Explorer Sending and receiving e-mails Using Windows Accessories Written by Greg Harvey, author of Excel 2002 For Dummies and more than 50 other computer books, Windows XP For Dummies Quick Reference, 2nd Edition is so clear and concise it turns computer phobes into computer geeks with step-by-step guides to: Using the Home Networking Wizard so two or more home computers can share a single Internet connection and other resources Creating slideshows with your graphics files Producing videos with Windows Movie Maker accessory program Downloading Microsoft Reader free and then downloading eBooks (many are free) and saving them in My Library Using the link to the Photo Printing Wizard to format and print your digital photos Using Windows Media Player to play audio, video, and animation files you’ve saved, play Internet radio stations, view trailers for upcoming movies, and play MP3 audio files you’ve downloaded Complete with a glossary and index, Windows XP For Dummies Quick Reference doesn’t delve into the technology and terminology: it sticks to exploring the things Windows XP lets you do and describing how to!
Author: Michael George
Publisher: McGraw Hill Professional
ISBN: 9780071441193
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
A BUSINESSWEEK BESTSELLER Bestselling Lean Six Sigma author Michael George provides the first pocket guide for deployers of Lean Six Sigma The Lean Six Sigma Pocket Toolbook blends Lean and Six Sigma tools and concepts, providing expert advice on how to determine which tool within a "family" is best for different purposes. Packed with detailed examples and step-bystep instructions, it's the ideal handy reference guide to help Green and Black Belts make the transition from the classroom to the field. Features brief summaries and examples of the 70 most important tools in Lean Six Sigma, such as "Pull," "Heijunka," and "Control Charts" Groups tools by purpose and usage Offers a quick, easy reference on using the DMAIC improvement cycle Provides comprehensive coverage in a compact, portable format
Author: Brad VanAuken
Publisher: Amacom Books
ISBN: 9780814406816
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."
Author: Sam Richter
Publisher: SBR Worldwide, LLC
ISBN: 1592982093
Category : Computers
Languages : en
Pages : 313
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Book Description
Presents advice on using Internet searching to perform successful telephone sales.
Author: Sebastian Pratt
Publisher: Charles Jesuseyitan Adebola
ISBN:
Category : Business & Economics
Languages : en
Pages : 69
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Book Description
You can learn to become proficient at the most accepted cloud software program in the world for accounting and bookkeeping This Book, A Beginners Guide to QuickBooks Online 2022, offers superlative and up-to-the-minute information on the QuickBooks Online software, and how to make full use of the software, capitalizing on its many benefits. A complete package for employees, managers, small business owners, nonprofit organizations, churches and more, this book provides the most current information you can find anywhere on the latest QuickBooks Online version. The step-by-step instructions in this book will aid every beginner and expert to fully access the wealth of benefits that QuickBooks Online offers. This cheat sheet and guide contains information on: Bookkeeping for Nonprofits. Key differences between QuickBooks Online and QuickBooks Desktop, and why you should go for any of these accounting solutions. Getting started with QuickBooks Online with a detailed Kickstart guide. Setting up your QuickBooks Online software, adding business info, connecting credit card and bank accounts. Personalizing your QuickBooks Experience. All you need to know about chart of accounts, setting up your chart of accounts. Customer lists, Vendor lists, Products and Services, and how to set them up with useful tips. Transactions, how to manually add transactions to account, using account registers to find, edit and review transactions. Bills, paying bills, recording bills, sorting bills, managing bills, and more. Everything you need to know about invoicing. Classes and categories in QuickBooks Online. QuickBooks Payroll, setup, Kickstart guide, and so much more! With this comprehensive guide, interacting with QuickBooks Online will be so much easier. Hence, making your work much easier and uncomplicated with this user-friendly accounting and bookkeeping technology. Are you ready to master the most popular accounting software in the world? Scroll up and get this detailed guide now to get started!
Author:
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 858
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Book Description
