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Author: Dr. Ashutosh Sandhe
Publisher: Lulu.com
ISBN: 035930074X
Category :
Languages : en
Pages : 330
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Book Description
Author: Dr. Ashutosh Sandhe
Publisher: Lulu.com
ISBN: 035930074X
Category :
Languages : en
Pages : 330
Get Book
Book Description
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Ray, Nilanjan
Publisher: IGI Global
ISBN: 1522559949
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Author: Raimi, Lukman
Publisher: IGI Global
ISBN: 1668436590
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Currently, there are several divergent and convergent understandings of diversity, equity, and inclusion (DEI) as the term continues to evolve and expand. A number of scholars, practitioners, and international bodies have attempted to define the concept, theoretical underpinnings, dimensions, and sources of DEI as well as its advantages and disadvantages in organizations and workplaces. However, further study is necessary to accurately define the concept of DEI in order to appropriately develop and implement inclusive policies in today’s business world. Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics enhances the historical origin of DEI, considers existing definitions and theories of DEI from a multidisciplinary lens, and provides insightful and valuable materials that are focused on DEI to aid the application of these concepts in theory and practice. Covering topics such as economic growth and policy development, this reference work is ideal for policymakers, ethicists, human resource specialists, business owners, executives, managers, industry professionals, academicians, researchers, instructors, and students.
Author: Professor C P Rao
Publisher: Gower Publishing, Ltd.
ISBN: 1409459829
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author: Kavita Sharma
Publisher: Virago Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Business is marketing and successful marketing requires an understanding of consumer behaviour. Consumer involvement is a key variable affecting the decision making process for a product. Knowledge of the nature and types of consumer involvement is a prerequisite for gaining insight into consumer behaviour. The present study operationalises the concept in the context of select products. It holds various strategic and managerial implications for marketers and researchers, primarily in the area of communications and market segmentation.
Author: Rakhi Chakraborty
Publisher: Springer Nature
ISBN: 3031516478
Category :
Languages : en
Pages : 330
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Book Description
Author: Pirjo Laaksonen
Publisher: Routledge
ISBN: 9780415097604
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1668435926
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as less privileged or low-income consumers are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Luca Canetta
Publisher: Springer Science & Business Media
ISBN: 1849961727
Category : Technology & Engineering
Languages : en
Pages : 313
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Book Description
Digital factory is a comprehensive approach providing methodologies, models and tools that support manufacturing enterprises in the rearrangement of their organizational structures to deal with expected changes in manufacturing processes and markets. Digital Factory for Human-oriented Production Systems investigates the impact of the digital factory through a consideration of the entire product/process lifecycle, and the broad network of product engineering, material and component suppliers, manufacturing equipment suppliers, and customers involved in current and next generation manufacturing. It covers the utilization and integration of: human body ergonomics models; production system discrete event simulation; 3D/virtual and augmented reality visualization; collaborative design tools; automatic data capture; and knowledge management systems based on semantic web ontologies integrated by a continuous data management. The coverage of various types of factory and manufacturing phases, representations and simulations allows researchers in academia and industry to perform a dynamic analysis and up-to-date modeling of the processes involved. Digital Factory for Human-oriented Production Systems describes the tools that allow a move towards the integrated digital factory and underlines the business impact that companies can obtain by adopting these tools. As well as benefiting international organizations, the proposed methodologies and technologies have also been developed in order to facilitate their adoption by small or medium-sized businesses, making them relevant to all product engineers and managers who want improve the efficiency and effectiveness of their enterprises.
