Consumer Engineering, 1920s–1970s PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Consumer Engineering, 1920s–1970s PDF full book. Access full book title Consumer Engineering, 1920s–1970s by Jan Logemann. Download full books in PDF and EPUB format.
Author: Jan Logemann
Publisher: Springer
ISBN: 3030145646
Category : History
Languages : en
Pages : 298
Get Book Here
Book Description
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Author: Jan Logemann
Publisher: Springer
ISBN: 3030145646
Category : History
Languages : en
Pages : 298
Get Book Here
Book Description
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Author: Jan L. Logemann
Publisher: University of Chicago Press
ISBN: 022666015X
Category : History
Languages : en
Pages : 380
Get Book Here
Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author: Robert Bruegmann
Publisher: Yale University Press
ISBN: 0300229933
Category : Design
Languages : en
Pages : 413
Get Book Here
Book Description
An expansive take on American Art Deco that explores Chicago's pivotal role in developing the architecture, graphic design, and product design that came to define middle-class style in the twentieth century Frank Lloyd Wright’s lost Midway Gardens, the iconic Sunbeam Mixmaster, and Marshall Field’s famed window displays: despite the differences in scale and medium, each belongs to the broad current of an Art Deco style that developed in Chicago in the first half of the twentieth century. This ambitious overview of the city’s architectural, product, industrial, and graphic design between 1910 and 1950 offers a fresh perspective on a style that would come to represent the dominant mode of modernism for the American middle class. Lavishly illustrated with 325 images, the book narrates Art Deco’s evolution in 101 key works, carefully curated and chronologically organized to tell the story of not just a style but a set of sensibilities. Critical essays from leading figures in the field discuss the ways in which Art Deco created an entire visual universe that extended to architecture, advertising, household objects, clothing, and even food design. Through this comprehensive approach to one of the 20th century’s most pervasive modes of expression in America, Art Deco Chicago provides an essential overview of both this influential style and the metropolis that came to embody it.
Author: Roy Sheldon
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 280
Get Book Here
Book Description
Author: Sabine Pfeiffer
Publisher: transcript Verlag
ISBN: 3839458935
Category : Social Science
Languages : en
Pages : 283
Get Book Here
Book Description
Are robots taking away our jobs? Those who ask this question have misunderstood digitalisation - it is not an industrial revolution by other means. Sabine Pfeiffer searches for the actual novelties brought about by digitalisation and digital capitalism. In her analysis, she juxtaposes Marx's concept of productive force with the idea of distributive force. From the platform economy to artificial intelligence, Pfeiffer shows that digital capitalism is less about the efficient production of value, but rather about its fast, risk-free, and permanently secured realisation on the markets. The examination of this dynamic and its consequences also leads to the question of how destructive the distributive forces of digital capitalism might be.
Author: Ward R. Kangas
Publisher: Universal-Publishers
ISBN: 1581120044
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
Based on data on publicly traded insurance firms, the first essay examines questions about the effect of large catastrophic events on insurance firms. Rather than looking at a single event, thirty catastrophic events were aggregated into quintiles and the cumulative abnormal returns around these events were found to be significantly positive over a 25 day trading window. There is no significant evidence that post-catastrophic stock returns are correlated to the magnitude of the catastrophe. The second essay analyzes the effect of a large land grant university, the University of Illinois, on the State Treasury of Illinois. If the State Treasury were acting as its own agent trying to maximize revenues, would it choose higher education as an investment versus other alternative investments. While it is true the State makes large expenditures for the operations of the University, it is also true that individuals receiving degrees on average receive higher incomes. Taxes or higher incomes offset the cost of operating the University. The study is broken out by the level of student: undergraduate, masters, doctorate, medical professional, and by function of the University. It was found that all levels of education have a positive return not only for the individual, but also for the State Treasury. This is in excess of any non-pecuniary benefits to the State of having a better educated population, or the local taxation effects on the county or city where the campus is located. These returns are found to be higher than other types of investments.
Author: Gary S. Cross
Publisher: NYU Press
ISBN: 1479813087
Category : History
Languages : en
Pages : 353
Get Book Here
Book Description
The history of leisure time, from the earliest societies to the work-from-home era Free time, one of life’s most precious things, often feels unfulfilling. But why? And how did leisure activities transition from strolling in the park for hours to “doomscrolling” on social media for thirty minutes? Today, despite the promise of modern industrialization, many people experience both a scarcity of free time and a disappointment in it. Free Time offers a broad historical explanation of why our affluent society does not afford more time away from work and why that time is often unsatisfying. Gary S. Cross explores the cultural, social, economic, and political history, especially of the past 250 years to understand the roots of our conceptions of free time and its use. By the end of the nineteenth century, a common expectation was that industrial innovations would lead to a progressive reduction of work time and a subsequent rise in free time devoted to self-development and social engagement. However, despite significant changes in the early twentieth century, both goals were frustrated, thus leading to the contemporary dilemma. Cross touches on leisure of all kinds, from peasant festivals and aristocratic pleasure gardens to amusement parks, movie theaters and organized sports to internet surfing, and even the use of alcohol and drugs. This wide-ranging cultural and social history explores the industrial-era origins of our modern obsession with work and productivity, but also the historical efforts to liberate time from work and cultivate free time for culture. Insightful and informative, this book is sure to help you make sense of your own relationship to free time.
Author: Moritz Föllmer
Publisher: Cambridge University Press
ISBN: 1108983634
Category : History
Languages : en
Pages : 327
Get Book Here
Book Description
Arguing that capitalism had a significant presence in Weimar and Nazi Germany, but in a different guise from before World War I, this volume sheds fresh light on the question of how Adolf Hitler and his followers came to power and were able to gain widespread support.
Author: Alfred Dupont CHANDLER
Publisher: Harvard University Press
ISBN: 0674029399
Category : Business & Economics
Languages : en
Pages : 342
Get Book Here
Book Description
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr., traces their origins and worldwide development. This masterful analysis is essential reading for every manager and student of technology.
Author: Cecil H Uyehara
Publisher: Routledge
ISBN: 1000009939
Category : Political Science
Languages : en
Pages : 241
Get Book Here
Book Description
An account of the 1988 US-Japan Science and Technology Agreement (88STA). The research methodology of the study is based on interviews and analysis of the relevant documents and articles augmented by an analysis of selected studies on US-Japan and science and technology relations. The author hopes to: increase the reader's understanding of the bureaucratic process and negotiations within the US and Japanese government in drafting an agreement and the interaction of the negotiators in the outcome; increase our knowledge about how the US-Japanese relationship in science and technology in the public sector is managed; throw some light on how domestic factors impact on preparing for a negotiating a new agreement between the US and Japan on science and technology; develop insights into the negotiating styles of each country; assess its role as a model agreement for negotiating similar agreements with other countries; learn some lessons for future negotiations with Japan in the science and technology area and with other countries if this Agreement is to be used as a model
