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Author: Margaret Scammell
Publisher: Cambridge University Press
ISBN: 0521836689
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Author: Margaret Scammell
Publisher: Cambridge University Press
ISBN: 0521836689
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1621531937
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Author: Mallory E. SoRelle
Publisher: University of Chicago Press
ISBN: 022671182X
Category : Political Science
Languages : en
Pages : 302
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Book Description
As Elizabeth Warren memorably wrote, “It is impossible to buy a toaster that has a one-in-five chance of bursting into flames and burning down your house. But it is possible to refinance an existing home with a mortgage that has the same one-in-five chance of putting the family out on the street.” More than a century after the government embraced credit to fuel the American economy, consumer financial protections in the increasingly complex financial system still place the onus on individuals to sift through fine print for assurance that they are not vulnerable to predatory lending and other pitfalls of consumer financing and growing debt. In Democracy Declined, Mallory E. SoRelle argues that the failure of federal policy makers to curb risky practices can be explained by the evolution of consumer finance policies aimed at encouraging easy credit in part by foregoing more stringent regulation. Furthermore, SoRelle explains how angry borrowers’ experiences with these policies teach them to focus their attention primarily on banks and lenders instead of demanding that lawmakers address predatory behavior. As a result, advocacy groups have been mostly unsuccessful in mobilizing borrowers in support of stronger consumer financial protections. The absence of safeguards on consumer financing is particularly dangerous because the consequences extend well beyond harm to individuals—they threaten the stability of entire economies. SoRelle identifies pathways to mitigate these potentially disastrous consequences through greater public participation.
Author: Ethan Porter
Publisher:
ISBN: 0197526780
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are less common. In The Consumer Citizen, Ethan Porter investigates how the techniques of everyday consumer experiences can shape political behavior. Drawing on more than a dozen original studies, he shows that the casual conflation of consumer and political decisions has profound implications for how Americans think about politics. Indeed, Porter explains that consumer habits can affect citizens' attitudes about their government, their taxes, their politicians, and even whether they purchase government-sponsored health insurance. The consumer citizen approaches government as if it were just an ordinary firm. Of course, government is not an ordinary firm---far from it---and the disjunction between what government is, and the consumer apparatus that citizens bring to bear on their evaluations of it, offers insight into several long-unanswered questions in political behavior and public opinion. How do many Americans make sense of the political world? The Consumer Citizen offers a novel answer: By relying on the habits and tools that they learn as consumers.
Author: Richard Cordray
Publisher: Oxford University Press
ISBN: 0197503012
Category : Political Science
Languages : en
Pages : 305
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Book Description
Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions to federal candidates and parties, spending about $1 billion annually on campaigns and another $500 million on lobbying. The four biggest banks each now has more than $1 trillion in assets. Financial products have become a mass of fine print that consumers can hardly even read, let alone understand. Growing problems in the increasingly one-sided finance markets blew up the economy in 2008. In the aftermath, Congress created the Consumer Financial Protection Bureau. Sharing the stories of individual consumers, Watchdog shows how the Bureau quickly became a powerful force for good, suing big banks for cheating or deceiving consumers, putting limits on predatory lenders, simplifying mortgage paperwork, and stepping in to help solve problems raised by individual consumers. It tells a hopeful story of how our system can be reformed by putting government back on the side of the people, to strengthen our families, safeguard the marketplace, and establish a new baseline of fairness in our democratic society.
Author: Sue Booth
Publisher: Springer
ISBN: 9812874232
Category : Medical
Languages : en
Pages : 65
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Book Description
This book explores the links between food and democracy. It addresses how democratic principles can be used to shape our food system and takes a practical ‘how-to’ approach to using democratic processes to regain control of the food we eat. It also highlights what food democracy looks like on the ground and how individuals, communities and societies can be empowered to access, cook and eat healthy food in ways that are sustainable. Food democracy, as a concept, is a social movement based on the idea that people can and should be able to actively participate in shaping the food system rather than being passive spectators. The book is useful for university and advanced TAFE courses that cover topics examining food in health sciences, social sciences and other areas of study. It is also relevant to health practitioners, nutritionists, food advocates, policy makers and others with a keen interest in exploring an alternative to the industrial food system known as “Big Food.”
Author: Jeffrey Stout
Publisher: Princeton University Press
ISBN: 9780691102931
Category : Philosophy
Languages : en
Pages : 382
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Book Description
Asking how the citizens of modern democracy can reason with one another, this book carves out a controversial position between those who view religious voices as an anathema to democracy and those who believe democratic society is a moral wasteland because such voices are not heard.
Author: Larry Diamond
Publisher: JHU Press
ISBN: 9780801882869
Category : Political Science
Languages : en
Pages : 338
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Book Description
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Author: K. Sabeel Rahman
Publisher: Oxford University Press
ISBN: 019046853X
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
How do realize democratic values in a complex, deeply unequal modern economy and in the face of unresponsive governmental institutions? Drawing on Progressive Era thought and sparked by the real policy challenges of financial regulation, Democracy Against Domination offers a novel theory of democracy to answer these pressing questions.
Author: Nancy Shapiro
Publisher: Empowering Alphabets
ISBN: 0711264805
Category : Juvenile Nonfiction
Languages : en
Pages : 58
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Book Description
No matter who they are or where they come from, everyone deserves the right to have their say. This is called a democracy. An ABC of Democracy introduces complicated concepts to the youngest of children.
