Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
Book Description
With special reference to India.
Consumer Behaviour
Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
Book Description
With special reference to India.
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
Book Description
With special reference to India.
Consumer Behaviour
Author: Ramneek Kapoor
Publisher:
ISBN: 9781283923514
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781283923514
Category :
Languages : en
Pages :
Book Description
CONSUMER BEHAVIOUR: TEXT & CASES
Author: KAPOOR
Publisher:
ISBN: 9781259084881
Category :
Languages : en
Pages : 426
Book Description
This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Publisher:
ISBN: 9781259084881
Category :
Languages : en
Pages : 426
Book Description
This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.
Consumer Behaviour: Text & Cases
Author: Ramneek Kapoor
Publisher: Tata McGraw-Hill Education
ISBN: 9780071078108
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
Publisher: Tata McGraw-Hill Education
ISBN: 9780071078108
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior
Author: Raju M.S. & Dominique Xardel
Publisher: Vikas Publishing House
ISBN: 812591532X
Category : Antiques & Collectibles
Languages : en
Pages : 367
Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Publisher: Vikas Publishing House
ISBN: 812591532X
Category : Antiques & Collectibles
Languages : en
Pages : 367
Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Consumer Behavior
Author: Leon G. Schiffman
Publisher:
ISBN: 9780536598561
Category : Consumer behavior
Languages : en
Pages : 368
Book Description
Publisher:
ISBN: 9780536598561
Category : Consumer behavior
Languages : en
Pages : 368
Book Description
Consumer Behaviour and Marketing Research
Author: Suja R. Nair
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 276
Book Description
Consumer Behaviour: Text And Cases
Author: Neeran Gautam
Publisher:
ISBN: 9788189547332
Category :
Languages : en
Pages : 394
Book Description
Publisher:
ISBN: 9788189547332
Category :
Languages : en
Pages : 394
Book Description
Consumer Behaviour
Author: Wayne D. Hoyer
Publisher: Cengage AU
ISBN: 0170439976
Category : Business & Economics
Languages : en
Pages : 51
Book Description
Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Publisher: Cengage AU
ISBN: 0170439976
Category : Business & Economics
Languages : en
Pages : 51
Book Description
Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Consumer Behaviour: Asia-Pacific Edition
Author: Wayne D. Hoyer
Publisher: Cengage AU
ISBN: 0170362019
Category : Business & Economics
Languages : en
Pages : 593
Book Description
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Publisher: Cengage AU
ISBN: 0170362019
Category : Business & Economics
Languages : en
Pages : 593
Book Description
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context