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Author: Michael R. Solomon
Publisher: Pearson Prentice Hall
ISBN: 9780131740402
Category : Consumer behavior
Languages : en
Pages : 608
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Book Description
Author: Michael R. Solomon
Publisher: Pearson Prentice Hall
ISBN: 9780131740402
Category : Consumer behavior
Languages : en
Pages : 608
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Book Description
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author: Kenneth James McBey
Publisher: Nelson
ISBN: 9780176252458
Category : Manpower planning
Languages : en
Pages : 416
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Book Description
The fundamental premise of Strategic Human Resources Planning is that different organizational strategies require different human resources management (HRM) policies and practices. This textbook is designed to help human resources (HR) managers plan and make decisions about the allocation of resources for the effective management of people in organizations, within a given strategy. Consideration is given to the HR manager's role in areas such as international expansion, mergers and downsizing, and the development and implementation of business strategies.
Author: Marieke de Mooij
Publisher: SAGE Publications
ISBN: 1412979900
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446290328
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Author: Steven Lattimore McShane
Publisher:
ISBN: 9780070979895
Category : Corporate culture
Languages : en
Pages : 512
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Book Description
The Seventh Edition ofCanadian Organizational Behaviouris truly a "new and improved" McShane: new trim size, fresh new design, new co-author, reorganized table of contents, improved examples, and even enhanced readability.The McShane brand is known for its cutting edge research and scholarship, recognized for its "for Canadians, by Canadians" approach to content, and respected for its firm anchoring of Canadian material within a global context. No other OB book offers the kind of comprehensive coverage in such an accessible, readable format. Canadian Organizational Behaviour continues to lead the way as the most innovative OB text on the market. McShane was the first OB textbook to include topics such as workplace emotions, appreciative inquiry, social identity theory, future search events, virtual teams, workaholism, and emotional intelligence. The innovation continues in the seventh edition with new and expanded coverage of topics such as employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, and separating socioemotional from constructive conflict.The pedagogical features have been completely overhauled to speak to new and emerging topics in OB worldwide, including the opening vignettes, the photo essays in each chapter, and many of the end-of-chapter exercises and end-of-part cases.
Author: Michael R. Solomon
Publisher:
ISBN: 9780134995519
Category :
Languages : en
Pages : 576
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Book Description
Author: Michael R. Solomon
Publisher:
ISBN: 9780132161114
Category : Consumer behavior
Languages : en
Pages : 544
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Book Description
Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.
Author: Marieke K. de Mooij
Publisher: SAGE
ISBN: 1526471590
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
