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Author: Del I. Hawkins
Publisher: Irwin Professional Publishing
ISBN: 9780072536867
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
Author: Del I. Hawkins
Publisher: Irwin Professional Publishing
ISBN: 9780072536867
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
Author: William D. Wells
Publisher: Wiley
ISBN: 9780471596417
Category : Business & Economics
Languages : en
Pages : 604
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Book Description
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Author: Delbert Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780077294106
Category : Business & Economics
Languages : en
Pages : 778
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Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author: Terry Nichols Clark
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 298
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Book Description
This volume explores how consumption and entertainment change cities, but it reverses the 'normal' causal process. That is, many chapters analyze how consumption and entertainment drive urban development, not vice versa. People both live and work in cities and where they choose to live shifts where and how they work. Amenities enter as enticements to bring new residents or tourists to a city and so amenities have thus become new public concerns for many cities in the U.S. and much of Northern Europe. Old ways of thinking, old paradigms -- such as 'location, location, location' and 'land, labor, capital, and management generate economic development' -- are too simple. So is 'human capital drives development'. To these earlier questions we add, 'How do amenities and related consumption attract talented people, who in turn drive the classic processes which make cities grow?' This new question is critical for policy makers, urban public officials, business, and non-profit leaders who are using culture, entertainment, and urban amenities to enhance their locations -- for present and future residents, tourists, conventioneers, and shoppers. The City as an Entertainment Machine details the impacts of opera, used bookstores, brew pubs, bicycle events, Starbucks' coffee shops, gay residents, and other factors on changes in jobs, population, inventions, and more. It is the first study to assemble and analyze such amenities for national samples of cities (and counties). It interprets these processes by showing how they add new insights from economics, sociology, political science, public policy, and geography. Considerable evidence is presented about how consumption, amenities, and culture drive urban policy by encouraging people to move to or from different cities and regions.
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277873
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1226
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Book Description
Vols. for 1981- include four special directory issues.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1398
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Book Description
