Author: George P. Moschis
Publisher: Springer
ISBN: 3030050084
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Author: Geoffrey Paul Lantos
Publisher: Routledge
ISBN: 1317473841
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author: Joachim Scheiner
Publisher: Edward Elgar Publishing
ISBN: 1789907810
Category : Political Science
Languages : en
Pages : 289
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Book Description
This thought-provoking book analyses recent innovations for researching travel behaviour over the life course. Original in its approach, it synthesises quantitative, qualitative and mixed methods to contribute to conceptual, methodological and empirical advancements in the field.
Author: Elizabeth D. Hutchison
Publisher: SAGE Publications
ISBN: 1483325083
Category : Social Science
Languages : en
Pages : 1086
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Book Description
In this Fifth Edition of her acclaimed text, Elizabeth D. Hutchison uses her multidimensional framework to examine the influences that can impact human behavior across time. Thoroughly updated to reflect the most recent developments in the field, the book weaves its hallmark case studies with the latest innovations in theory and research to provide a comprehensive and global perspective on all the major developmental life stages, from conception through very late adulthood. The companion text, Dimensions of Human Behavior: Person and Environment, Fifth Edition, examines the multiple dimensions of person and environment and their impact on individual and collective behavior. Together, these two texts provide the most comprehensive coverage available for Human Behavior courses. Order the books together with bundle ISBN: 978-1-4833-8097-1. “Overall, I believe Elizabeth Hutchison has done an outstanding job in addressing the unique biopsychosocial aspects associated with each stage of development along the life course.” —David Skiba, Niagara University “The explicit focus on and reiteration of social work competencies throughout is particularly impressive and helps students preparing for licensure to draw concrete connections between the knowledge in the text and what they will be expected to know.” —Jamie Mitchell, Wayne State University “The use of cases and questions offered the connection to context that we were looking for.” —Gwenelle S. O’Neal, West Chester University “Great introductory textbook covering material related to Human Behavior in the Social Environment at an appropriate depth and breadth.” —Lisa M. Shannon, Morehead State University
Author: George P. Moschis
Publisher: Springer Nature
ISBN: 3031565487
Category :
Languages : en
Pages : 383
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Book Description
Author: George P. Moschis
Publisher: Springer Nature
ISBN: 3031130979
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Author: Axel Börsch-Supan
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110617455
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Health in later life is shaped by behavior and policies over the life course and reflects the differences between the societies in which we are ageing. This multidisciplinary book answers questions from all life course phases and its interconnections from a European perspective based on the most recent SHARE data, such as: How is our health related to personality traits and influenced by our childhood conditions and careers? Which role does our social network play? Which impacts of the different health care and societal regimes can we trace at older ages? Which are the differences and similarities across European countries?
Author: Isaac K. Ngugi
Publisher: CABI
ISBN: 1786392879
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Author: Anna Rumyantseva
Publisher: Springer Nature
ISBN: 3031563808
Category :
Languages : en
Pages : 625
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Book Description
Author: Richard A. Settersten, Jr.
Publisher: Springer Science & Business Media
ISBN: 1441973745
Category : Family & Relationships
Languages : en
Pages : 682
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Book Description
The Handbook of Sociology of Aging is the most comprehensive, engaging, and up-to-date treatment of developments within the field over the past 30 years. The volume represents an indispensable source of the freshest and highest standard scholarship for scholars, policy makers, and aging professionals alike. The Handbook of Sociology of Aging contains 45 far-reaching chapters, authored by nearly 80 of the most renowned experts, on the most pressing topics related to aging today. With its recurring attention to the social forces that shape human aging, and the social consequences and policy implications of it, the contents will be of interest to everyone who cares about what aging means for individuals, families, and societies. The chapters of the Handbook of Sociology of Aging illustrate the field’s extraordinary breadth and depth, which has never before been represented in a single volume. Its contributions address topics that range from foundational matters, such as classic and contemporary theories and methods, to topics of longstanding and emergent interest, such as social diversity and inequalities, social relationships, social institutions, economies and governments, social vulnerabilities, public health, and care arrangements. The volume closes with a set of personal essays by senior scholars who share their experiences and hopes for the field, and an essay by the editors that provides a roadmap for the decade ahead. The Handbook of Sociology of Aging showcases the very best that sociology has to offer the study of human aging.
