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Author: M. Wayne DeLozier
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: M. Wayne DeLozier
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Lincoln Harold Clark
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 144
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Book Description
Author: Iheanyi Achumba
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 252
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Book Description
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author: Kapoor, Avinash
Publisher: IGI Global
ISBN: 1466644311
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Author: M. Wayne DeLozier
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Mahatoo
Publisher: Wiley
ISBN: 9780471797685
Category : Consumers
Languages : en
Pages : 227
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Book Description
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Author: Soares, Ana Maria
Publisher: IGI Global
ISBN: 1799822222
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Author: Yoesoep Edhie Rachmad
Publisher: PT. Sonpedia Publishing Indonesia
ISBN: 6238634545
Category : Business & Economics
Languages : id
Pages : 184
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Book Description
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
