Consumer Behavior; Conceptual Foundations PDF Download
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Author: Joe Kent Kerby
Publisher:
ISBN:
Category : Attitude (Psychology).
Languages : en
Pages : 648
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Book Description
Author: Joe Kent Kerby
Publisher:
ISBN:
Category : Attitude (Psychology).
Languages : en
Pages : 648
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Book Description
Author: Jagdish N. Sheth
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
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Book Description
Author: Michael J. Houston
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
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Book Description
Author: Balaji C Krishnan
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132103004
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Author: Balaji C Krishnan
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132103004
Category : Business & Economics
Languages : en
Pages : 2132
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Book Description
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Author:
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 564
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Book Description
Author: Raju M.S. & Dominique Xardel
Publisher: Vikas Publishing House
ISBN: 9788125915324
Category : Antiques & Collectibles
Languages : en
Pages : 372
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Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author: Katja Gelbrich
Publisher: Edward Elgar Publishing
ISBN: 9781803923185
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers' buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.
Author: Shelby D. Hunt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: Elizabeth E. Friberg
Publisher: Elsevier Health Sciences
ISBN: 0323266207
Category : Medical
Languages : en
Pages : 463
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Book Description
Conceptual Foundations: The Bridge to Professional Nursing Practice, 5th Edition provides the background you need to succeed in your role as a professional nurse. It discusses the concepts that define the nursing profession, covering everything from the history of nursing to current challenges in the profession. Expert educators Joan L. Creasia, PhD, RN, and Elizabeth E. Friberg, MSN, RN, bring together the best minds of nursing for an in-depth look at the profession's major theories, practices, and principles. Vignettes, each written by a practicing nurse, open each chapter with a specific scenario and application of professional behaviors. Critical Thinking Exercises at the end of each chapter help you to use and apply what you've learned. Objectives at the beginning of each chapter provide a framework for study. Key points at the end of each chapter help you focus on important information. New Patient Safety chapter prepares you for expanded nursing responsibility for patient safety, adherence to regulatory requirements of the Joint Commission, and the implementation of best practices to create health care that is safe, timely, effective, efficient, equitable, and patient-centered. New Genetics and Genomics in Professional Nursing chapter defines the nurse's role in family history assessment and genetic testing, explains how genetic testing is used in clinical practice, and identifies ethical issues related to this emerging practice.
