Consumer Behavior and Managerial Decision Making PDF Download
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Author: Frank R. Kardes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author: Frank R. Kardes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 492
Get Book Here
Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author: Frank R. Kardes
Publisher:
ISBN: 9788129711212
Category : Consumer behavior
Languages : en
Pages : 505
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Book Description
Author: Frank R. Kardes
Publisher:
ISBN: 9788131706367
Category :
Languages : en
Pages : 451
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Book Description
Author: Frank R. Kardes
Publisher:
ISBN: 9788120322219
Category : Consumer behavior
Languages : en
Pages : 476
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Book Description
Author: Rajagopal
Publisher: Springer
ISBN: 3030119114
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author: Pearson Prentice Hall
Publisher:
ISBN: 9780673558442
Category :
Languages : en
Pages :
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Book Description
Author: Charles Glenn Walters
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Author: Andrew Smith
Publisher: Taylor & Francis
ISBN: 1000982998
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author: Patrick De Pelsmacker
Publisher: Prentice Hall
ISBN: 9781405810777
Category :
Languages : en
Pages :
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Book Description
Author: Steven S. Posavac
Publisher: Routledge
ISBN: 131747371X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
