Consumer Attitudes Toward and Use of Farmers' Markets in the Piedmont Triad of North Carolina PDF Download
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Author: David J. Pratto
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 112
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Book Description
Author: David J. Pratto
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 112
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Book Description
Author: David Lee Holm
Publisher:
ISBN:
Category : Farmers' markets
Languages : en
Pages : 200
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Book Description
Author: Sheldon Cheney
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 24
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Book Description
Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 470
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 360
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Book Description
Author: Joseph Robert Vaillancourt
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Abstract: While the majority of Americans are three generations removed from agricultural production, there has been a renewed interest in local foods in the U.S. Farmers' markets, a commonplace where producers and growers gather on a recurring basis to sell fruits, vegetables, and other produce, have tripled domestically since the mid-1990s. Not only do farmers' markets provide fresh, locally grown produce, but they also provide a medium by which now-distant consumers can reconnect with the agricultural community. One population that has growing interest in these markets is college-aged individuals. This study is unique in that it explores the attitudes and behaviors regarding farmers' markets that one sector of the college-aged population has. The theory of planned behavior was used as framework for this study, which utilized a researcher-administered questionnaire to students at The Ohio State University's Columbus campus. Questions addressed university students' attitudes, behaviors, subjective norm behaviors, respondent background, and how respondents heard about markets. The survey, adopted from a 2004 Norwegian study, was administered to 174 students. Respondents reported positive attitudes toward farmers' markets. The majority of the respondents had been to a farmers' market at least once in their life, and the majority of respondents also plan to purchase from farmers' markets after college. Respondents from rural and non-rural areas reported similar attitudes and behaviors regarding markets; however, rural respondents were more likely to purchase foods straight from a farm or roadside stands. While friends' behaviors regarding farmers' markets and organic produce did not appear to have an impact on respondent behavior, respondents whose family purchased organic produce and attended farmers' markets were more likely to behave similarly. In accordance with several other studies, this population heard about farmers' markets primarily through word-of-mouth. Recommendations for further research include exploring attitudes and behaviors of students at other universities in other states, different populations such as families, and qualitative research performed right at farmers' markets. It was recommended that farmers' market managers and communications directors position themselves to communicate with university students through word-of-mouth and social media, as this population has shown positive attitudes and a high level of awareness of farmers' market.
Author: Steve Martinez
Publisher: DIANE Publishing
ISBN: 1437933629
Category : Social Science
Languages : en
Pages : 87
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Book Description
This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Author: Savannah Hope Larimore
Publisher:
ISBN:
Category : Farmers' markets
Languages : en
Pages : 146
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Book Description
In response to racial and class inequalities in the conventional American food system, the alternative food movement aims to alleviate these disparities by providing economically and socially sustainable markets that invigorate communities while providing access to environmentally safe, nutritious foods. While activists reach towards this ideal, many alternative food markets fall short, creating new cultural barriers to food access that restrict participation among marginalized groups. This thesis investigates these cultural barriers in two urban farmers markets located in Charlotte, NC; both of which are located in or in very close proximity to food deserts and accept Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps). I find that the degree to which market culture restricts participation among low-income, minority consumers depends on three concepts: narratives of participation among consumers, perceptions of SNAP users, and the concept of community. From this finding I build on previous theories of cultural distinction and boundary maintenance in alternative food systems and offer several policy recommendations to remedy these barriers.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 776
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Book Description
Author: Jennifer Meta Robinson
Publisher: Indiana University Press
ISBN: 0253027098
Category : Social Science
Languages : en
Pages : 230
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Book Description
In an era bustling with international trade and people on the move, why has local food become increasingly important? How does a community benefit from growing and buying its own produce, rather than eating food sown and harvested by outsiders? Selling Local is an indispensable guide to community-based food movements, showcasing the broad appeal and impact of farmers' markets, community supported agriculture programs, and food hubs, which combine produce from small farms into quantities large enough for institutions like schools and restaurants. After decades of wanting food in greater quantities, cheaper, and standardized, Americans now increasingly look for quality and crafting. Grocery giants have responded by offering "simple" and "organic" food displayed in folksy crates with seals of organizational approval, while only blocks away a farmer may drop his tailgate on a pickup full of freshly picked sweet corn. At the same time, easy-up umbrellas are likely to unfurl over multi-generational farmers' markets once or twice a week in any given city or town. Drawing on prodigious fieldwork and research, experts Jennifer Meta Robinson and James Robert Farmer unlock the passion for and promise of local food movements, show us how they unfold practically in towns and on farms, and make a persuasive argument for how much they deeply matter to all of us.
