Consumer Attitudes and Habits Regarding Frozen Foods PDF Download
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Author: Edward Emmett Garrison
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 60
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Book Description
Author: Edward Emmett Garrison
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 60
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Book Description
Author: American Can Company
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 73
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Book Description
Author: Kenneth J. Reis
Publisher:
ISBN:
Category : Frozen foods
Languages : en
Pages : 198
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Book Description
Author: Glen Willis Higgins
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 220
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Book Description
Author: Richard Smith
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 40
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Author: Aamir Saifullah
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This study intends to through light on the various aspects of frozen food and buying behavior. Frozen food has been contemplated and viewed as artificial form of food but yes in the growing and health conscious times of this era it has noticeably become a part of our lives and is a affecting the consumer's buying decision when it comes to grocery shopping. The research was conducted with 100 respondents using convenience sampling at different super markets in defense at Karachi. A likert-scale based questionnaire was developed and data was gathered using convenience sampling. Due to the causal nature of the research, the data was analyzed using linear regression for which SPSS software was used. It was found that the frozen food has a significant impact on buying decision and consumer behavior. At the end, the study made some important implications for the marketers.
Author: Herbert Park Stutts
Publisher:
ISBN:
Category : Frozen foods
Languages : en
Pages : 212
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Book Description
This bibliography contains selected references on marketing and processing of frozen foods. It includes publications written in English or accompanied by English summaries. Foreign language publications without English abstracts or summaries are omitted.
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 254
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Book Description
Author: Ruth A. Redstrom
Publisher:
ISBN:
Category : Cold-storage lockers
Languages : en
Pages : 32
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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 212
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Book Description
