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Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
Get Book Here
Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: Marija Klopčič
Publisher: Springer
ISBN: 9086867626
Category : Science
Languages : en
Pages : 284
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Book Description
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.
Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Author: Stephen Walter Brown
Publisher: Lexington Books
ISBN: 9780669211528
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Roland T. Rust
Publisher: SAGE
ISBN: 0803949200
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460219
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: Bo Bergman
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Introduces quality management and methodology at an undergraduate level. Divided into five parts, it offers a comprehensive review of the subject and includes appendices of basic statistics.
Author: Mark L. Crossley
Publisher: Quality Press
ISBN: 0873897293
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Arranged in alphabetical order for quick reference, this book provides the quality practitioner with a single resource that illustrates, in a practical manner, how to execute specific statistical methods frequently used in the quality sciences. Each method is presented in a stand-alone fashion and includes computational steps, application comments, and a fully illustrated brief presentation on how to use the tool or technique. A plethora of topics have been arranged in alphabetical order, ranging from acceptance sampling control charts to zone format control charts. This reference is accessible for the average quality practitioner who will need a minimal prior understanding of the techniques discussed to benefit from them. Each topic is presented in a standalone fashion with, in most cases, several examples detailing computational steps and application comments. This second edition includes new sections on advanced SPC applications, reliability applications, and Simplex Optimization. There are expansions in the sections on process capability analysis, hypothesis testing, and design of experiments.
Author: Carola Grebitus
Publisher: Cuvillier Verlag
ISBN: 3867274959
Category : Consumers
Languages : en
Pages : 273
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Book Description
Author: Denisa Elena Vlad
Publisher: Springer Nature
ISBN: 3658288671
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
