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Author: Francesco Morace
Publisher: EGEA spa
ISBN: 8823879434
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identified through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours.
Author: Francesco Morace
Publisher: EGEA spa
ISBN: 8823879434
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identified through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours.
Author: Future Concept Lab (Milan, Italy)
Publisher: Libri Scheiwiller
ISBN: 8876445978
Category : Business & Economics
Languages : it
Pages : 204
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Book Description
Author: Karin M. Ekström
Publisher: Taylor & Francis
ISBN: 1000900118
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.
Author: Ana Cristina Broega
Publisher: Springer Nature
ISBN: 3031167732
Category : Technology & Engineering
Languages : en
Pages : 801
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Book Description
This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.
Author: Francesco Morace
Publisher: EGEA spa
ISBN: 8823886597
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Sustainability is all the rage - in words, at any rate. It appears with increasing frequency in political speeches, recommendations of inter-national organizations, pledges of business leaders, and in the advertising of many products. All of this has led many to believe that the word is overused to the point of “burnout,” along with the apparent disconnect between commitments made and actions taken. But a closer look reveals that the concept is taken very seriously by the successful companies examined in this book, one for each letter of the alphabet: Alce Nero, Berlucchi, Chiesi, Davines, Enel, Florim, Granarolo, Huma-na People to People, Inglesina, Jointly, Kartell, Lago, Melinda, NATIVA, Olivetti, Patagonia, Quantis, Rossi & Lanerossi, Sofidel, Toyota, Uni-pol, Video Systems, WAMI, xFarm, Yamamay, Zordan. Their stories are undeniable proof that, despite the organizational and financial challenges, choosing sustainability is a long-term reward that requires everyone - from policymakers to businesses, from the media to consumers - to change the grammar of their behavior and speak a language fit for the challenges of the 21st century.
Author: Luca D’Elia
Publisher: Common Ground Research Networks
ISBN: 1957792558
Category : Design
Languages : en
Pages : 224
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Book Description
In a world facing global crisis after crisis, a new approach to urban development is emerging. This book is the result of three years of iterative research which explores the ways in which technology, community, and urban design can work together to create more sustainable and productive cities. The book offers insights into how enabling technologies and citizen empowerment are leading to new economic models and a collaborative culture. Through an in-depth analysis of the city of Rome, the research demonstrates how a focus on community building and new urban models can lead to more sustainable, resilient, and productive cities. The outcome of the research is a hyper-local tool that enables bottom-up initiatives to respond to specific needs and help develop new economies. This approach, combined with top-down initiatives from administrations could be useful for further creation of proposals that precisely address community needs. Findings of the research will be useful for policymakers, urban planners, makers, designers, and citizens who want to design and advocate for sustainable urban development models and thriving neighborhoods. With its practical insights and real-world examples, this book offers a roadmap for building more resilient and sustainable cities in the 21st century.
Author: Michel Desbordes
Publisher: Routledge
ISBN: 0429619685
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Author: Francesca Zanella
Publisher: Springer Nature
ISBN: 3031498119
Category : Business & Economics
Languages : en
Pages : 784
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Book Description
This open access book gathers the contributions from the Design! OPEN International Conference, held in Parma, Italy in May 2022. The conference explored the multidisciplinary aspects of design starting from its dimensions: objects (design as focused on the object, on its functional and symbolic dimension, and at the same time on the object as a tool for representing cultures), processes (the designer’s self-reflective moment which is focused on the analysis and on the definition of processes in various contexts, spanning innovation, social engagement, reflection on emergencies or forecasting), experiences (design as a theoretical and practical strategy aimed at facilitating experiential interactions among people, people and objects or environments), and narratives (making history, representing through different media, archiving, narrating, and exhibiting design). The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 608
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Book Description
Author: Francesca Romana Rinaldi
Publisher: Routledge
ISBN: 1351285866
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent. Yet, they demonstrate that we are witnessing a revolution led by conscious consumers and enlightened companies, who are redefining the rules of the fashion market. The question is: when will the rest of the industry catch up? Rinaldi and Testa raise a fundamental but often neglected issue in the fashion sustainability debate: long-term equilibrium can only be achieved by integrating economic goals with environmental, social and ethical values. "The Responsible Fashion Company" provides a clear overview of the theory, challenges and opportunities of sustainability in the industry and demonstrates how fashion companies can achieve competitive advantage through sustainable innovation. The authors show how leading fashion companies are challenging traditional thinking and present inspiring examples from pioneers such as Gucci, Levi's, Timberland and Brunello Cucinelli, who create quality products without leaving a negative impact behind.Refreshing and timely, The Responsible Fashion Company is essential reading for the socially conscious consumer and anyone with a professional or personal interest in the fashion, design and luxury industries.
