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Author: Rajendra Kumar Aneja
Publisher:
ISBN: 9781973156079
Category :
Languages : en
Pages : 407
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Book Description
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many developing regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Author: Rajendra Kumar Aneja
Publisher:
ISBN: 9781973156079
Category :
Languages : en
Pages : 407
Get Book Here
Book Description
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many developing regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Author: Rajendra Kumar Aneja
Publisher:
ISBN: 9781653081004
Category :
Languages : en
Pages : 420
Get Book Here
Book Description
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Author: John Cave Abbott
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Hans van Trijp
Publisher: BRILL
ISBN: 9086866999
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author: Vijay Mahajan
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789386042323
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.
Author: Rajagopal
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 272
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Book Description
With reference to India.
Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category :
Languages : en
Pages : 212
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Book Description
Author: Hariharan Ramachandran
Publisher: New Delhi : Concept
ISBN:
Category : Farm produce
Languages : en
Pages : 144
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Book Description
Analysis based on the data collected in Tumkur District, Karnataka.
Author: Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Author: Rajagopal
Publisher: Daya Books
ISBN:
Category : Marketing channels
Languages : en
Pages : 152
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Book Description
In developing countries, rural economy is established through the marketing system prevailing in the region. The efforts of the government to promote rural economy through income-generating schemes largely depend on the production and marketing efficiency. It is a complex phenomenon. Indepth understanding of rural marketing for planners and programme implementers, therefore, is a challenging task. This book advocates participatory approach to understanding rural marketing. It present management games in rural marketing for understanding trade channels, market infrastructure, institutional linkages, monitoring and evaluation and marketing of village industries products. This is a first attempt of its kind envisaging a new approach to the concept and issues pertaining to the subject. Contents Chapter 1: Introduction; Chapter 2: Rural Marketing System in India; Chapter 3: Trade Channels; Chapter 4: Planning for Infrastructure; Chapter 5: Planning for Institutional Linkages; Chapter 6: Monitoring and Evaluation in Rural Marketing; Chapter 7: Marketing of Village Industries Products.
