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Author: Oliver Gassmann
Publisher: Springer Nature
ISBN: 303076897X
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation. This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.
Author: Oliver Gassmann
Publisher: Springer Nature
ISBN: 303076897X
Category : Business & Economics
Languages : en
Pages : 415
Get Book Here
Book Description
How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation. This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.
Author: Nicholas G. Carr
Publisher: Harvard Business Press
ISBN: 9781578515585
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
As outspoken in his day as Richard Dawkins or Christopher Hitchens are today, American freethinker and author ROBERT GREEN INGERSOLL (1833-1899) was a notorious radical whose uncompromising views on religion and slavery (they were bad, in his opinion), women's suffrage (a good idea, he believed), and other contentious matters of his era made him a wildly popular orator and critic of 19th-century American culture and public life. As a speaker dedicated to expanding intellectual horizons and celebrating the value of skepticism, Ingersoll spoke frequently on such topics as atheism, freedom from the pressures of conformity, and the lives of philosophers who espoused such concepts. This collection of his most famous speeches includes the lectures: [ "The Gods" (1872) [ "Humboldt" (1869) [ "Thomas Paine" (1870) [ "Individuality" (1873) [ "Heretics and Heresies" (1874)
Author: Nicolaj Siggelkow
Publisher: Harvard Business Press
ISBN: 1633697010
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Author: Gail F. Goodman
Publisher: John Wiley & Sons
ISBN: 1118101022
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Author: Clara Shih
Publisher: Prentice Hall
ISBN: 0134263502
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life
Author: David Meltzer
Publisher: Balboa Press
ISBN: 1452591229
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
David Meltzer reveals proven business and life principles and how to make a lot of money, help a lot of people, and have a lot of fun. "
Author: Paige Baltzan
Publisher: McGraw-Hill Higher Education
ISBN: 1266545727
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
"The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.
Author: James Hardie
Publisher: BookRix
ISBN: 3755444135
Category : Juvenile Fiction
Languages : en
Pages : 39
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Book Description
Business Mastery: Unlock your entrepreneurial potential with Immediate Connect The Book Written by James Hardie This book is a treasure trove of valuable insights and practical advice to help you navigate the challenging yet rewarding journey of building a successful business. Whether you're a budding entrepreneur or an experienced business owner, these tips and tricks will empower you to achieve remarkable success and overcome obstacles along the way. Time management is a crucial skill for entrepreneurs. In this chapter, we delve into effective techniques for prioritizing tasks and managing your time efficiently. You'll discover strategies for avoiding procrastination and increasing productivity, as well as tips for creating a well-balanced work-life routine that allows you to thrive both personally and professionally.
Author: Nicholas Boothman
Publisher: Workman Publishing
ISBN: 0761153594
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The author brings his innovative system of forging instant connections to the workplace, providing the fundamentals for creating and maintaining effective business relationships.
Author: Melody Lu
Publisher: Smart Learning Publishing
ISBN:
Category :
Languages : en
Pages : 34
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Book Description
Key to doing business in China is learning their culture and language, as this will assure business success in the long run. Our goal at Market2China is to help you and your business knows how to associate your business with Chinese consumers. This book will provide you with a thorough understanding of the importance of connecting your business to the international marketplace, especially in China, as doing business in China requires the capability of being able to speak and understand their language. Of course, knowing the importance of learning Chinese and realizing that ambition might sometimes seem an insurmountable challenge. Many people who review Mandarin Chinese learning materials are so daunted by the prospect that they quickly lose hope. Here are 7 easy steps to get past those obstacles, and enabling you to secure an advantage in business by learning to speak with your Chinese counterparts and truly connect with them.
