Author: David J. Mahoney
Publisher: Simon & Schuster
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
"A guide to corporate success reveals the author's own story of success through numerous tales and anecdotes and illustrates such points of management as attitude, diplomacy, leadership, and motivation."--Publisher's description.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.
Author: James J. Cramer
Publisher: Simon and Schuster
ISBN: 9780743224888
Category : Biography & Autobiography
Languages : en
Pages : 356
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Book Description
Cramer takes readers on a no-holds-barred tour of life on Wall Street--revealing how the game is played, who breaks the rules, and who gets hurt.
Author: DeWitt Wallace
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1466
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Book Description
Author: Steven P. Schnaars
Publisher: Simon and Schuster
ISBN: 1439106371
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.
Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 370
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Book Description
Author: Stephen R. Covey
Publisher: Thomas Nelson
ISBN: 1418554073
Category : Self-Help
Languages : en
Pages : 464
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Book Description
Inspiring stories and practical insights challenge readers to live a life of everyday greatness. Best-selling author Stephen Covey and Reader’s Digest have joined forces to produce an extraordinary volume of inspiration, insight, and motivation to live a life of character and contribution. The timeless principles and practical wisdom along with a "Go-Forward Plan" challenge readers to make three important choices every day: The Choice to Act - your energy The Choice of Purpose - your destination The Choice for Principles - the means for attaining your goals Topics include: Searching for Meaning Taking Charge Starting Within Creating the Dream Teaming with Others Overcoming Adversity Blending the Pieces With stories from some of the world's best known and loved writers, leaders, and celebrities, such as Maya Angelou, Jack Benny, and Henry David Thoreau, and insights and commentary from Stephen Covey, the Wrap Up and Reflections at the end of each chapter help create a project that can be used for group or personal study.
Author: Julia Vitullo-Martin
Publisher: Oxford University Press, USA
ISBN: 0195078365
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
This browsers delight is brimming with thousands of quotations for use in business speeches, reports, articles, or simply to spice conversation over lunch. 500 topics are arranged alphabetically, with everything from witticisms to epigrams to sage adages.
Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1466675373
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship. Discussing principles, practices, methods, and real case studies, this book describes the importance of aligning projects with a knowledge-based strategic plan to the benefit of practitioners, professionals, scholars, and researchers in the fields of management and information science.
Author: Rudy Hirschheim
Publisher: Springer Science & Business Media
ISBN: 3662047543
Category : Business & Economics
Languages : en
Pages : 539
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Book Description
This book attempts to synthesize what is known about information systems (IS) outsourcing by dividing the subject into six interrelated parts. It contains an excellent collection of high-quality articles on information systems outsourcing and examples of successful outsourcing in organizations through empirical surveys and case studies. It also offers new insights into hot topics such as information technology offshoring.
