Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF full book. Access full book title Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers. Download full books in PDF and EPUB format.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Rob Davidson
Publisher: Routledge
ISBN: 1136380361
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Tony Rogers
Publisher: Routledge
ISBN: 1136415785
Category : Business & Economics
Languages : en
Pages : 333
Get Book Here
Book Description
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Author:
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 96
Get Book Here
Book Description
Author: Tony Rogers
Publisher: Routledge
ISBN: 041552668X
Category : Architecture
Languages : en
Pages : 437
Get Book Here
Book Description
"Conferences and Conventions : a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective questions at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: the origins of the conference industry, business tourism and leisure tourism, the buyers and the suppliers, marketing and branding, the design of conference facilities, and employment and people." -- Provided by publisher.
Author: Tony Rogers
Publisher: Routledge
ISBN: 9781003298953
Category : Business & Economics
Languages : en
Pages : 360
Get Book Here
Book Description
Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. This book examines the conference industry's origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice. Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.
Author: Rhonda J. Montgomery
Publisher: John Wiley & Sons
ISBN: 0471284394
Category : Business & Economics
Languages : en
Pages : 342
Get Book Here
Book Description
Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Author:
Publisher:
ISBN:
Category : Arbitration (International law)
Languages : en
Pages : 288
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Arbitration (International law)
Languages : en
Pages : 288
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 1398
Get Book Here
Book Description
