Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention PDF full book. Access full book title Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention by Narasima Venkatesh. Download full books in PDF and EPUB format.
Author: Narasima Venkatesh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for organizational growth but at present they have become essential for the survival. This state of attraction and retention of the talent from exceedingly competitive market has led to a war of talent. Furthermore, in today's business scenario, employer brands have developed into extremely valuable assets. As everyone is obsessed by branded products and services, employer brand has attained a position of status symbol and organizations are using their employer brand to attract fresh pool of talented workforce and to retain potential talents. In order to create an appealing employer brand organizations' are investing huge capital on building and communicating their employer brand to the potential talent. Given the scenario of “War of Talent”, developing a strong employer brand image by an organization helps in a substantial way to acquire and retain talent. Having said that, organizations' should exercise utmost care while developing and implementing employer branding process as it acts as a crucial game-changer to attract and retain talent.
Author: Narasima Venkatesh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for organizational growth but at present they have become essential for the survival. This state of attraction and retention of the talent from exceedingly competitive market has led to a war of talent. Furthermore, in today's business scenario, employer brands have developed into extremely valuable assets. As everyone is obsessed by branded products and services, employer brand has attained a position of status symbol and organizations are using their employer brand to attract fresh pool of talented workforce and to retain potential talents. In order to create an appealing employer brand organizations' are investing huge capital on building and communicating their employer brand to the potential talent. Given the scenario of “War of Talent”, developing a strong employer brand image by an organization helps in a substantial way to acquire and retain talent. Having said that, organizations' should exercise utmost care while developing and implementing employer branding process as it acts as a crucial game-changer to attract and retain talent.
Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 111907164X
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Author: James Ellis
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
Get Book Here
Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Author: Narasima Venkatesh
Publisher:
ISBN:
Category :
Languages : en
Pages : 3
Get Book Here
Book Description
In recent years employer branding has attained prominence in the midst of HR managers as a significant strategy to build an organization's sustainable growth. Building a positive reputation and employer brand can be considered as a vital strategy to create a distinctive and attractive identity with which current employees and potential job seekers can recognize themselves. In general, employer branding communicates the uniqueness of an organization to the public. It is ultimately, the practice of projecting an image of being a “best employer to work” in the minds of prospective job seekers and present employees. Since every step of the organization towards building its employer brand will shape the impression of potential employee either to accept or reject a job offer, the employer brand is believed to be a crucial weapon in the battle to win and retain talent.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
Get Book Here
Book Description
Studies have indicated that employers across the globe face difficulties in filling critical roles, sparking a worldwide "war for talent." This talent war, once a temporary market condition, has now solidified into the "New Normal." Leaders recognize that success in this era demands the construction of optimal teams for strategic competitive advantage amid global uncertainty and hypercompetition. As explored in detail within the pages of Global Practices on Effective Talent Acquisition and Retention, this book serves as an indispensable guide for scholars and practitioners navigating the intricacies of talent management in the current global scenario. This project aspires to create a comprehensive reference material delving into diverse aspects of current global talent realities. It aims to provide scholars and practitioners with recent empirical, practical, and theoretical research on talent acquisition and retention practices worldwide. The emphasis is on sustainable practices that drive organizational success across multiple industries. The impact of this publication will resonate in both application and the direction of future research.
Author: Geeta Rana
Publisher: CRC Press
ISBN: 1000362264
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Author: Helen Rosethorn
Publisher: CRC Press
ISBN: 1317034236
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Author: Richard Mosley
Publisher: John Wiley & Sons
ISBN: 1118898516
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
Author: Simon Barrow
Publisher: John Wiley & Sons
ISBN: 111999554X
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author: Cécile Dejoux
Publisher:
ISBN: 9782100573035
Category :
Languages : fr
Pages : 218
Get Book Here
Book Description
"Talent management could very soon replace traditional Human Resource management within companies. This book explores this new concept and questions the progressive drift from one notion to the other. Talent is a unique combination of various outstanding skills. Companies are doing their best to attract, retain and make talents effective in the turbulent context of business in a global economy. After exploring what talent management concretely means in terms of policies and practice, the HR professional and the scholar will have clear picture of the potential opportunities and limits of talent management."--Publisher.
