Conceptualising Consumers' Purchase Intention Towards Online Group Buying PDF Download
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Author: Liew Yean Sien
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aim to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper: Conceptual.
Author: Liew Yean Sien
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aim to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper: Conceptual.
Author: Tracie Sook Harn Chin
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 88
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Book Description
Author: Pettinger, Richard
Publisher: IGI Global
ISBN: 1799897656
Category : Business & Economics
Languages : en
Pages : 765
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Book Description
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640885880
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman’s rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Anne Fota
Publisher: Springer Nature
ISBN: 3658376627
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author: Hui-Tzu Lin
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Under the rise of network group-buying, consumers can form groups of strangers through the Internet, under the leadership of an coordinator, to integrate internal opinions and negotiate with vendors. Therefore, the coordinator gradually becomes a business. In this newly developed business, the coordinators compete with each other. In the past, most of research studies with regard to Internet group-buying focused on exploring the internet factors of consumer willingness or intention to repurchase. However, studies about applying the characteristics of an coordinator as a moderator to determine the impact of the repurchase intention were rare and thus, this is what this study set out to do. In this study, data was collected through an online questionnaire to examine the relationship between commodity eWOM, the features of the coordinator, online contexts and consumer repurchase intention. Empirical results show that: (1) eWOM has a significant impact on repurchase intention, (2) the features of the coordinator have a significant impact on repurchase intention, (3) online contexts have a significant impact on repurchase intention, (4) the features of coordinator have a negative moderate effect on eWOM and repurchase intention, and (5) online contexts do not have a moderating effect on eWOM and repurchase intention.
Author: Roger Bougie
Publisher: John Wiley & Sons
ISBN: 1119561221
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Author: Jia Xu
Publisher:
ISBN:
Category :
Languages : en
Pages : 57
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Book Description
Abstract: Previous research supported the predictive effectiveness of the Theory of Planned Behavior (TPB) model, and extended it to explain consumers' behaviors in various social friendly behavioral settings. However, little research has used a psychosocial perspective to examine the predictors of consumers' purchase intentions towards socially responsible products. The present study provides an empirical application of the TPB model to increase understanding of socially responsible purchasing. Based on a literature review, in this study I add personal moral norms as a predictor of purchase intention, along with the other three predictors in the original TPB model. Based on the results of an online survey of 198 college students, the original TPB model and the extended model are tested and compared regarding the predictive power for purchasing intention. The relationships of the personal norm to other volitional variables, i.e. attitude and subjective norm, are also discussed, in order to have a better understanding of the comprehensive role of personal norms in a normative-related context.
