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Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 112
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 572
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 108
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Book Description
Author: Eran Vigoda-Gadot
Publisher: CRC Press
ISBN: 9780824707170
Category : Political Science
Languages : en
Pages : 426
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Book Description
Offering strategies for a new generation of administrative systems, this book explores the impact of recent managerial reforms and shifting societal values on the stability, legitimacy, and progress of democratic governments. The chapters highlight innovations in consumer communication management and marketing, evolving methods of policy planning, formation, and implementation, and the role of high-information/high-technology in public agencies. Providing insight into the changing environment present in most governing structures, the book covers ethical dilemmas in public service, the definition of work for public sector employees, and population behavior during mass disasters.
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Author: Lia Zarantonello
Publisher: Routledge
ISBN: 1317803167
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Author: YOUJAE YI
Publisher:
ISBN:
Category :
Languages : en
Pages : 76
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Book Description
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317018702
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Fatih Sonmez
Publisher: Springer Nature
ISBN: 3031591445
Category :
Languages : en
Pages : 357
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Book Description
Author: Mo Adam Mahmood
Publisher: IGI Global
ISBN: 9781591402978
Category : Computers
Languages : en
Pages : 380
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Book Description
Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management are included. Volume three is specifically interested in those studies that show a significant contribution by relating end user computing to end user satisfaction, end user productivity, and strategic and competitive advantage. *Note: This book is part of a new series entitled "Advanced Topics in End User Computing." This book is Volume Three within this series (Vol. III, 2004).
