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Author: William Rogers
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
Author: William Rogers
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
Get Book Here
Book Description
Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
Author: David M. Sheridan
Publisher: Parlor Press LLC
ISBN: 1602353115
Category : Language Arts & Disciplines
Languages : en
Pages : 215
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Book Description
From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.
Author: Jean G. Jones
Publisher: Routledge
ISBN: 9781003107651
Category : Political Science
Languages : en
Pages : 366
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Book Description
"This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"--
Author: Les Henderson
Publisher: Coyote Ridge Publishing
ISBN: 0968713300
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
In-depth fraud coverage of computer crimes such as pyramid schemes make this crime library of internet fraud the cybercrime location for the schemes and scams that con artists perpetrate. White collar crimes such as prime bank fraud, pyramid scams, internet fraud, phone scams, chain letters, modeling agency and Nigerian scams, computer fraud as well as telemarketing fraud are fully explained. This detailed but easy to read report on organized crime topics include credit card fraud, check kiting, tax fraud, money laundering, mail fraud, counterfeit money orders, check fraud and other who's who true crimes of persuasion.
Author: F. Pollock
Publisher: Pascal Press
ISBN: 9781741251029
Category : Juvenile Nonfiction
Languages : en
Pages : 294
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Book Description
This book includes chapters dealing with the relationships between composers and responders, how to use technology to make texts, and how to effectively compose and respond to different types of text. There is a wide range of texts presented, including film, visual and electronic texts. Students will learn how to increase their understanding of language features, structures, the perspectives of composers and responders, and the way that context can affect a text.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author:
Publisher: BRILL
ISBN: 9004412557
Category : Literary Criticism
Languages : en
Pages : 424
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Book Description
Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.
Author: Herbert W. Simons
Publisher: Taylor & Francis
ISBN: 1135890633
Category : Language Arts & Disciplines
Languages : en
Pages : 585
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Book Description
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Author: Jana Pelclová
Publisher: John Benjamins Publishing Company
ISBN: 9027263590
Category : Language Arts & Disciplines
Languages : en
Pages : 342
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Book Description
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
