Author: THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Publisher:
ISBN: 9781524943820
Category :
Languages : en
Pages :

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Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Author: Cátia Moreira
Publisher: Universidade Federal Fluminense
ISBN: 6587875211
Category : Education
Languages : pt-BR
Pages : 238

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Book Description
Os livros que compõem esta Coleção oferecem uma ampla base de conhecimento para o Ensino de Empreendedorismo na Educação Básica.

Author: Sylvia Bojunga Meneghetti
Publisher:
ISBN: 9788526006744
Category :
Languages : pt-BR
Pages : 119

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Book Description
Neste livro encontram-se informações, orientações práticas e conceitos que foram selecionados e sistematizados a partir da consulta a diversos materiais e publicações, nacionais e internacionais, enriquecidos pela experiência de profissionais de organizações do terceiro setor e filtrados pela vivência pessoal da autora como consultora de comunicação.

Author: Tagil Oliveira Ramos
Publisher: Editora Senac São Paulo
ISBN: 8539612852
Category : Business & Economics
Languages : pt-BR
Pages : 167

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Book Description
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Este livro apresenta os principais elementos de uma comunicação integrada de marketing (CIM) bem-sucedida, partindo de seus princípios teóricos fundamentais e chegando à aplicação dos conceitos mais utilizados pelo mercado. Trata da gestão das ferramentas do mix de comunicação de massa e da comunicação pessoal. Considerando as inúmeras transformações da sociedade moderna, influenciada e pautada pelo fenômeno digital, também aborda temas como propaganda, relações públicas, eventos, promoção de vendas e merchandising, marketing direto, interativo e força de vendas.

Author: Jeanne M. Persuit
Publisher: Lexington Books
ISBN: 1498540031
Category : Language Arts & Disciplines
Languages : en
Pages : 199

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Book Description
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Author: Cláudio Torres
Publisher: Novatec Editora
ISBN: 8575227165
Category : Business & Economics
Languages : pt-BR
Pages : 38

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Book Description
Qual é o impacto da revolução digital nos negócios? Como sobreviver em um mundo onde o digital ganha cada vez mais terreno? Como trabalhar com os novos consumidores nativos digitais? Como planejar e utilizar a internet e as tecnologias digitais para seus negócios? O que funciona e o que não funciona no marketing digital? Como participar das mídias e redes sociais e lucrar com isso? Como posso criar uma campanha publicitária na internet? A Bíblia do Marketing Digital é um guia prático para que o leitor entenda como utilizar a internet e as tecnologias digitais para os negócios e implemente ações de marketing, comunicação e publicidade online. Aborda as principais estratégias, ações, ferramentas e mídias presentes na web, além de incluir roteiros práticos para uso no dia a dia. O livro foi escrito para ser aproveitado por todos que desejam utilizar a internet para o crescimento de seus negócios, seja você um pequeno ou médio empresário, um executivo de uma grande empresa, um publicitário, um profissional de comunicação e marketing ou mesmo um estudante ou professor de cursos de comunicação, marketing e publicidade. Se você quer entrar de vez na revolução dos negócios por meio da internet, este livro foi feito para você.

Author: Jerome M. Juska
Publisher: Routledge
ISBN: 1000485684
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Author: Joan Capelin
Publisher: Greenway Communications
ISBN: 9780967547749
Category : Business & Economics
Languages : en
Pages : 190

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Author: Raymond Frost
Publisher: Routledge
ISBN: 1351744844
Category : Business & Economics
Languages : en
Pages : 574

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Book Description
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.