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Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
Get Book Here
Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Asian Development Bank
Publisher:
ISBN: 9789292617264
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Author: Reginald P. Baker
Publisher: John Wiley & Sons
ISBN: 9780471178484
Category : Mathematics
Languages : en
Pages : 684
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Book Description
The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods arerapidly replacing traditional "paper and pencil" survey procedures.Researchers now apply computer technologies at every step of thesurvey process, from automating interviews and computerizing datacollection to data capture and preparation. CASIC techniques arereshaping today's survey research and methodology --and redefiningtomorrow's. Computer Assisted Survey Information Collection is the mostup-to-date and authoritative resource available on CASIC methodsand issues. Its comprehensive treatment provides the scope neededto evaluate past development and implementation of CASIC designs,to anticipate its future directions, and to identify new areas forresearch and development. Written in an array of evidentiary stylesby more than 60 leading CASIC practitioners from numerousdisciplines, this coherently organized volume: * Covers CASIC development and its integration into existingdesigns and organizations * Discusses instrument development and design * Examines survey design issues, including the incorporation ofexperiments * Discusses case management of automated survey systems * Evaluates training and supervision of computer assistedinterviewers * Reviews self-administered surveys, including optically scannablemail surveys * Considers emerging technologies, such as voice recognition,pen-CASIC, and the Web as a data collection tool. Supplemented with copious tables, figures, and references as wellas an extensive glossary, Computer Assisted Survey InformationCollection provides a solid foundation in CASIC for seasonedresearch-survey practitioners and graduate students across a broadspectrum of social science disciplines.
Author:
Publisher:
ISBN:
Category : Drug abuse surveys
Languages : en
Pages : 422
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Book Description
Author: Jaber F. Gubrium
Publisher: SAGE
ISBN: 9780761919513
Category : Psychology
Languages : en
Pages : 1002
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Book Description
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Author: Brant Houston
Publisher: Routledge
ISBN: 1317519426
Category : Language Arts & Disciplines
Languages : en
Pages : 220
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Book Description
This straightforward and effective how-to guide provides the basics for any journalist or student beginning to use data for news stories. It has step-by-step instructions on how to do basic data analysis in journalism while addressing why these digital tools should be an integral part of reporting in the 21st century. The book pays particular attention to the need for accuracy in computer-assisted reporting and to both the potential and pitfalls in utilizing large datasets in journalism. An ideal core text for courses on data-driven journalism or computer-assisted reporting, Houston pushes back on current trends by helping current and future journalists become more accountable for the accuracy and relevance of the data they acquire and share. Online instructor's materials are available to adopting professors, and additional exercises are available free online to students at the below address: http://ire.org/carbook/ username: carbook password: carbook4
Author: Debbie Collins
Publisher: SAGE
ISBN: 147390918X
Category : Social Science
Languages : en
Pages : 289
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Book Description
The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years. In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade. The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.
Author: Ann Lewins
Publisher: SAGE
ISBN: 9780761949237
Category : Computers
Languages : en
Pages : 312
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Book Description
Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS), helping the reader choose the most appropriate package for their needs and to get the most out of the software once they are using it. This step-by-step book considers a wide range of tasks and processes, bringing them together to demystify qualitative software and encourage flexible and critical choices and uses of software in supporting analysis. The book can be read as a whole or by chapters, building on one another to provide a holistic sense of the analytic journey without advocating a particular sequential process. Accessible and comprehensive, Using Software in Qualitative Research provides a practical but analytically-grounded guide to thinking about and using software and will be an essential companion for any qualitative researcher.
Author: Stanley Presser
Publisher: John Wiley & Sons
ISBN: 0471654736
Category : Mathematics
Languages : en
Pages : 625
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Book Description
The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.
Author: Jelke Bethlehem
Publisher: John Wiley & Sons
ISBN: 0470494980
Category : Mathematics
Languages : en
Pages : 394
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Book Description
A complete, hands-on guide to the use of statistical methods for obtaining reliable and practical survey research Applied Survey Methods provides a comprehensive outline of the complete survey process, from design to publication. Filling a gap in the current literature, this one-of-a-kind book describes both the theory and practical applications of survey research with an emphasis on the statistical aspects of survey methods. The book begins with a brief historic overview of survey research methods followed by a discussion that details the needed first steps for carrying out a survey, including the definition of a target population, the selection of a sampling frame, and the outline of a questionnaire with several examples that include common errors to avoid in the wording of questions. Throughout the book, the author provides an accessible discussion on the methodological problems that are associated with the survey process, outlining real data and examples while also providing insight on the future of survey research. Chapter coverage explores the various aspects of the survey process and the accompanying numerical techniques, including: Simple and composite sampling designs Estimators Data collection and editing The quality of results The non-response problem Weighting adjustments and methods Disclosure control The final chapter addresses the growing popularity of Web surveys, and the associated methodological problems are discussed, including solutions to common pitfalls. Exercises are provided throughout with selected answers included at the end of the book, while a related Web site features additional solutions to exercises and a downloadable demo version of the Blaise system of computer-assisted interviewing. Access to the freely available SimSam software is also available on the related Web site and provides readers with the tools needed to simulate samples from finite populations as well as visualize the effects of sample size, non-response, and the use of different estimation procedures. Applied Survey Methods is an excellent book for courses on survey research and non-response in surveys at the upper-undergraduate and graduate levels. It is also a useful reference for practicing statisticians and survey methodologists who work in both government and private research sectors.
