Author: Josh Berson
Publisher: Bloomsbury Publishing
ISBN: 1472528271
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
Winner of the 2016 PROSE Award in Language and Linguistics Data. Suddenly it is everywhere, and more and more of it is about us. The computing revolution has transformed our understanding of nature. Now it is transforming human behaviour. For some, pervasive computing offers a powerful vehicle of introspection and self-improvement. For others it signals the arrival of a dangerous 'control society' in which surveillance is no longer the prerogative of discrete institutions but a simple fact of life. In Computable Bodies, anthropologist Josh Berson asks how the data revolution is changing what it means to be human. Drawing on fieldwork in the Quantified Self and polyphasic sleeping communities and integrating perspectives from interaction design, the history and philosophy of science, and medical and linguistic anthropology, he probes a world where everyday life is mediated by a proliferating array of sensor montages, where we adjust our social signals to make them legible to algorithms, and where old rubrics for gauging which features of the world are animate no longer hold. Computable Bodies offers a vision of an anthropology for an age in which our capacity to generate data and share it over great distances is reconfiguring the body–world interface in ways scarcely imaginable a generation ago.
Computable Bodies
Author: Josh Berson
Publisher: Bloomsbury Publishing
ISBN: 1472528271
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
Winner of the 2016 PROSE Award in Language and Linguistics Data. Suddenly it is everywhere, and more and more of it is about us. The computing revolution has transformed our understanding of nature. Now it is transforming human behaviour. For some, pervasive computing offers a powerful vehicle of introspection and self-improvement. For others it signals the arrival of a dangerous 'control society' in which surveillance is no longer the prerogative of discrete institutions but a simple fact of life. In Computable Bodies, anthropologist Josh Berson asks how the data revolution is changing what it means to be human. Drawing on fieldwork in the Quantified Self and polyphasic sleeping communities and integrating perspectives from interaction design, the history and philosophy of science, and medical and linguistic anthropology, he probes a world where everyday life is mediated by a proliferating array of sensor montages, where we adjust our social signals to make them legible to algorithms, and where old rubrics for gauging which features of the world are animate no longer hold. Computable Bodies offers a vision of an anthropology for an age in which our capacity to generate data and share it over great distances is reconfiguring the body–world interface in ways scarcely imaginable a generation ago.
Publisher: Bloomsbury Publishing
ISBN: 1472528271
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
Winner of the 2016 PROSE Award in Language and Linguistics Data. Suddenly it is everywhere, and more and more of it is about us. The computing revolution has transformed our understanding of nature. Now it is transforming human behaviour. For some, pervasive computing offers a powerful vehicle of introspection and self-improvement. For others it signals the arrival of a dangerous 'control society' in which surveillance is no longer the prerogative of discrete institutions but a simple fact of life. In Computable Bodies, anthropologist Josh Berson asks how the data revolution is changing what it means to be human. Drawing on fieldwork in the Quantified Self and polyphasic sleeping communities and integrating perspectives from interaction design, the history and philosophy of science, and medical and linguistic anthropology, he probes a world where everyday life is mediated by a proliferating array of sensor montages, where we adjust our social signals to make them legible to algorithms, and where old rubrics for gauging which features of the world are animate no longer hold. Computable Bodies offers a vision of an anthropology for an age in which our capacity to generate data and share it over great distances is reconfiguring the body–world interface in ways scarcely imaginable a generation ago.
The Restless Compendium
Author: Felicity Callard
Publisher: Springer
ISBN: 3319452649
Category : Sports & Recreation
Languages : en
Pages : 205
Book Description
This book is open access under a CC BY license. This interdisciplinary book contains 22 essays and interventions on rest and restlessness, silence and noise, relaxation and work. It draws together approaches from artists, literary scholars, psychologists, activists, historians, geographers and sociologists who challenge assumptions about how rest operates across mind, bodies, and practices. Rest’s presence or absence affects everyone. Nevertheless, defining rest is problematic: both its meaning and what it feels like are affected by many socio-political, economic and cultural factors. The authors open up unexplored corners and experimental pathways into this complex topic, with contributions ranging from investigations of daydreaming and mindwandering, through histories of therapeutic relaxation and laziness, and creative-critical pieces on lullabies and the Sabbath, to experimental methods to measure aircraft noise and track somatic vigilance in urban space. The essays are grouped by scale of enquiry, into mind, body and practice, allowing readers to draw new connections across apparently distinct phenomena. The book will be of interest to students and scholars across a range of disciplines in the social sciences, life sciences, arts and humanities.
Publisher: Springer
ISBN: 3319452649
Category : Sports & Recreation
Languages : en
Pages : 205
Book Description
This book is open access under a CC BY license. This interdisciplinary book contains 22 essays and interventions on rest and restlessness, silence and noise, relaxation and work. It draws together approaches from artists, literary scholars, psychologists, activists, historians, geographers and sociologists who challenge assumptions about how rest operates across mind, bodies, and practices. Rest’s presence or absence affects everyone. Nevertheless, defining rest is problematic: both its meaning and what it feels like are affected by many socio-political, economic and cultural factors. The authors open up unexplored corners and experimental pathways into this complex topic, with contributions ranging from investigations of daydreaming and mindwandering, through histories of therapeutic relaxation and laziness, and creative-critical pieces on lullabies and the Sabbath, to experimental methods to measure aircraft noise and track somatic vigilance in urban space. The essays are grouped by scale of enquiry, into mind, body and practice, allowing readers to draw new connections across apparently distinct phenomena. The book will be of interest to students and scholars across a range of disciplines in the social sciences, life sciences, arts and humanities.
Quantum Pythagoreans
Author: Mike Ivsin
Publisher: Lulu.com
ISBN: 1847288480
Category : Science
Languages : en
Pages : 361
Book Description
Numbers, operators, and degrees of independence facilitate creation and organization of the real environment. The explanation and application of quantum mechanics on atomic and cosmic scales is suggested by the Pythagorean tradition
Publisher: Lulu.com
ISBN: 1847288480
Category : Science
Languages : en
Pages : 361
Book Description
Numbers, operators, and degrees of independence facilitate creation and organization of the real environment. The explanation and application of quantum mechanics on atomic and cosmic scales is suggested by the Pythagorean tradition
New Perspectives in Critical Data Studies
Author: Andreas Hepp
Publisher: Springer Nature
ISBN: 303096180X
Category : Digital media
Languages : en
Pages : 480
Book Description
This Open Access book examines the ambivalences of data power. Firstly, the ambivalences between global infrastructures and local invisibilities challenge the grand narrative of the ephemeral nature of a global data infrastructure. They make visible local working and living conditions, and the resources and arrangements required to operate and run them. Secondly, the book examines ambivalences between the state and data justice. It considers data justice in relation to state surveillance and data capitalism, and reflects on the ambivalences between an "entrepreneurial state" and a "welfare state." Thirdly, the authors discuss ambivalences of everyday practices and collective action, in which civil society groups, communities, and movements try to position the interests of people against the "big players" in the tech industry. The book includes eighteen chapters that provide new and varied perspectives on the role of data and data infrastructures in our increasingly datafied societies. Andreas Hepp is Professor of Media and Communications and Head of ZeMKI, Centre for Media, Communication and Information Research, University of Bremen, Germany. He is the author of 12 monographs including The Mediated Construction of Reality (with Nick Couldry, 2017), Transcultural Communication (2015) and Cultures of Mediatization (2013). Juliane Jarke is a senior researcher at the Institute for Information Management Bremen (ifi b) and Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. Jarke co-edited The Datafication of Education (with Andreas Breiter, 2019) and Probes as Participatory Design Practice (with Susanne Maa, 2018). Leif Kramp is a post-doctoral media, communication and history scholar and Research Coordinator of the Centre for Media, Communication and Information Research at the University of Bremen (ZeMKI), Germany. Kramp has authored and edited various books about the transformation of media and journalism and is a founding member of the German Association of Media and Journalism Criticism (VfMJ).
Publisher: Springer Nature
ISBN: 303096180X
Category : Digital media
Languages : en
Pages : 480
Book Description
This Open Access book examines the ambivalences of data power. Firstly, the ambivalences between global infrastructures and local invisibilities challenge the grand narrative of the ephemeral nature of a global data infrastructure. They make visible local working and living conditions, and the resources and arrangements required to operate and run them. Secondly, the book examines ambivalences between the state and data justice. It considers data justice in relation to state surveillance and data capitalism, and reflects on the ambivalences between an "entrepreneurial state" and a "welfare state." Thirdly, the authors discuss ambivalences of everyday practices and collective action, in which civil society groups, communities, and movements try to position the interests of people against the "big players" in the tech industry. The book includes eighteen chapters that provide new and varied perspectives on the role of data and data infrastructures in our increasingly datafied societies. Andreas Hepp is Professor of Media and Communications and Head of ZeMKI, Centre for Media, Communication and Information Research, University of Bremen, Germany. He is the author of 12 monographs including The Mediated Construction of Reality (with Nick Couldry, 2017), Transcultural Communication (2015) and Cultures of Mediatization (2013). Juliane Jarke is a senior researcher at the Institute for Information Management Bremen (ifi b) and Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. Jarke co-edited The Datafication of Education (with Andreas Breiter, 2019) and Probes as Participatory Design Practice (with Susanne Maa, 2018). Leif Kramp is a post-doctoral media, communication and history scholar and Research Coordinator of the Centre for Media, Communication and Information Research at the University of Bremen (ZeMKI), Germany. Kramp has authored and edited various books about the transformation of media and journalism and is a founding member of the German Association of Media and Journalism Criticism (VfMJ).
Computational Framework for Knowledge
Author: Syed V. Ahamed
Publisher: John Wiley & Sons
ISBN: 0470480416
Category : Technology & Engineering
Languages : en
Pages : 568
Book Description
"Intriguing . . . [filled with] new ideas about overarching intellectual themes that govern our technologies and our society." —Nikil Jayant, Eminent Scholar, Georgia Research Alliance "Dr. Ahamed is correct in observing that 'silicon and glass have altered the rhythm of mind' and that computers need to be more 'human.'" —Bishnu S. Atal, Member, National Academy of Engineering This book combines philosophical, societal, and artificial intelligence concepts with those of computer science and information technology to demonstrate novel ways in which computers can simplify data mining on the Internet. It describes numerous innovative methods that go well beyond information retrieval to allow computers to accomplish such tasks as processing, classifying, prioritizing, and reconstituting knowledge. The book is divided into five parts: New knowledge sensing and filtering environments Concept building and wisdom machines General structure and theory of knowledge Verb functions and noun objects Humanistic and semi-human systems This book offers new mathematical methodologies and concrete HW/SW/FW configurations for the IT specialist to help their corporations explore, exploit, compete, and win global market share.
Publisher: John Wiley & Sons
ISBN: 0470480416
Category : Technology & Engineering
Languages : en
Pages : 568
Book Description
"Intriguing . . . [filled with] new ideas about overarching intellectual themes that govern our technologies and our society." —Nikil Jayant, Eminent Scholar, Georgia Research Alliance "Dr. Ahamed is correct in observing that 'silicon and glass have altered the rhythm of mind' and that computers need to be more 'human.'" —Bishnu S. Atal, Member, National Academy of Engineering This book combines philosophical, societal, and artificial intelligence concepts with those of computer science and information technology to demonstrate novel ways in which computers can simplify data mining on the Internet. It describes numerous innovative methods that go well beyond information retrieval to allow computers to accomplish such tasks as processing, classifying, prioritizing, and reconstituting knowledge. The book is divided into five parts: New knowledge sensing and filtering environments Concept building and wisdom machines General structure and theory of knowledge Verb functions and noun objects Humanistic and semi-human systems This book offers new mathematical methodologies and concrete HW/SW/FW configurations for the IT specialist to help their corporations explore, exploit, compete, and win global market share.
Historical Studies in Computing, Information, and Society
Author: William Aspray
Publisher: Springer Nature
ISBN: 3030189554
Category : Computers
Languages : en
Pages : 184
Book Description
This is a volume of chapters on the historical study of information, computing, and society written by seven of the most senior, distinguished members of the History of Computing field. These are edited, expanded versions of papers presented in a distinguished lecture series in 2018 at the University of Colorado Boulder – in the shadow of the Flatirons, the front range of the Rocky Mountains. Topics range widely across the history of computing. They include the digitalization of computer and communication technologies, gender history of computing, the history of data science, incentives for innovation in the computing field, labor history of computing, and the process of standardization. Authors were given wide latitude to write on a topic of their own choice, so long as the result is an exemplary article that represents the highest level of scholarship in the field, producing articles that scholars in the field will still look to read twenty years from now. The intention is to publish articles of general interest, well situated in the research literature, well grounded in source material, and well-polished pieces of writing. The volume is primarily of interest to historians of computing, but individual articles will be of interest to scholars in media studies, communication, computer science, cognitive science, general and technology history, and business.
Publisher: Springer Nature
ISBN: 3030189554
Category : Computers
Languages : en
Pages : 184
Book Description
This is a volume of chapters on the historical study of information, computing, and society written by seven of the most senior, distinguished members of the History of Computing field. These are edited, expanded versions of papers presented in a distinguished lecture series in 2018 at the University of Colorado Boulder – in the shadow of the Flatirons, the front range of the Rocky Mountains. Topics range widely across the history of computing. They include the digitalization of computer and communication technologies, gender history of computing, the history of data science, incentives for innovation in the computing field, labor history of computing, and the process of standardization. Authors were given wide latitude to write on a topic of their own choice, so long as the result is an exemplary article that represents the highest level of scholarship in the field, producing articles that scholars in the field will still look to read twenty years from now. The intention is to publish articles of general interest, well situated in the research literature, well grounded in source material, and well-polished pieces of writing. The volume is primarily of interest to historians of computing, but individual articles will be of interest to scholars in media studies, communication, computer science, cognitive science, general and technology history, and business.
The Palgrave Handbook of the Anthropology of Technology
Author: Maja Hojer Bruun
Publisher: Springer Nature
ISBN: 9811670846
Category : Social Science
Languages : en
Pages : 809
Book Description
This Handbook offers an overview of the thriving and diverse field of anthropological studies of technology. It features 39 original chapters, each reviewing the state of the art of current research and enlivening the field of study through ethnographic analysis of human-technology interfaces, forms of social organisation, technological practices and/or systems of belief and meaning in different parts of the world. The Handbook is organised around some of the most important characteristics of anthropological studies of technology today: the diverse knowledge practices that technologies involve and on which they depend; the communities, collectives, and categories that emerge around technologies; anthropology’s contribution to proliferating debates on ethics, values, and morality in relation to technology; and infrastructures that highlight how all technologies are embedded in broader political economies and socio-historical processes that shape and often reinforce inequality and discrimination while also generating diversity. All chapters share a commitment to human experiences, embodiments, practices, and materialities in the daily lives of those people and institutions involved in the development, manufacturing, deployment, and/or use of particular technologies. Chapters 11 and 31 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Publisher: Springer Nature
ISBN: 9811670846
Category : Social Science
Languages : en
Pages : 809
Book Description
This Handbook offers an overview of the thriving and diverse field of anthropological studies of technology. It features 39 original chapters, each reviewing the state of the art of current research and enlivening the field of study through ethnographic analysis of human-technology interfaces, forms of social organisation, technological practices and/or systems of belief and meaning in different parts of the world. The Handbook is organised around some of the most important characteristics of anthropological studies of technology today: the diverse knowledge practices that technologies involve and on which they depend; the communities, collectives, and categories that emerge around technologies; anthropology’s contribution to proliferating debates on ethics, values, and morality in relation to technology; and infrastructures that highlight how all technologies are embedded in broader political economies and socio-historical processes that shape and often reinforce inequality and discrimination while also generating diversity. All chapters share a commitment to human experiences, embodiments, practices, and materialities in the daily lives of those people and institutions involved in the development, manufacturing, deployment, and/or use of particular technologies. Chapters 11 and 31 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Disentangling
Author: André Jansson
Publisher: Oxford University Press
ISBN: 0197571905
Category : Social Science
Languages : en
Pages :
Book Description
Digital networking platforms like Facebook and Twitter have revolutionized everyday human interaction by facilitating the search for, and access to, information, entertainment, and social connection. But with the rise of digital surveillance and data extraction for profit, more people are seeking not just to disconnect from technology but to fully disentangle themselves from the widespread social, economic, and political networks of digital communications. Disentangling offers an interdisciplinary global analysis of this growing trend toward disconnection. Moving beyond technological disconnection, this volume proposes the term "disentangling" as a lens for re-thinking the structures of our digital world and categorizing the ways in which people reject, avoid, or rework their digital networks. Across twelve chapters, contributors explore the existential issues stemming from digitally entangled lives, including cultural capital and digital "detox" retreats, and investigate how geographies of disconnection relate to wider societal challenges. Additional chapters explore connections between digital disconnection and other forms of disconnection, including death, sleep, and the abandonment of human settlements. The volume closes with a reflection on connectivity in the post-pandemic society and how we might rework our connections to fit a "socially distanced" world. Blending philosophy and sociology with media geography, Disentangling offers a crucial reflection on how we might unravel our digital dependence by reasserting resilient boundaries between ourselves and the surrounding political, economic, cultural, and technological systems.
Publisher: Oxford University Press
ISBN: 0197571905
Category : Social Science
Languages : en
Pages :
Book Description
Digital networking platforms like Facebook and Twitter have revolutionized everyday human interaction by facilitating the search for, and access to, information, entertainment, and social connection. But with the rise of digital surveillance and data extraction for profit, more people are seeking not just to disconnect from technology but to fully disentangle themselves from the widespread social, economic, and political networks of digital communications. Disentangling offers an interdisciplinary global analysis of this growing trend toward disconnection. Moving beyond technological disconnection, this volume proposes the term "disentangling" as a lens for re-thinking the structures of our digital world and categorizing the ways in which people reject, avoid, or rework their digital networks. Across twelve chapters, contributors explore the existential issues stemming from digitally entangled lives, including cultural capital and digital "detox" retreats, and investigate how geographies of disconnection relate to wider societal challenges. Additional chapters explore connections between digital disconnection and other forms of disconnection, including death, sleep, and the abandonment of human settlements. The volume closes with a reflection on connectivity in the post-pandemic society and how we might rework our connections to fit a "socially distanced" world. Blending philosophy and sociology with media geography, Disentangling offers a crucial reflection on how we might unravel our digital dependence by reasserting resilient boundaries between ourselves and the surrounding political, economic, cultural, and technological systems.
The Oxford Handbook of Digital Media Sociology
Author: Deana A. Rohlinger
Publisher: Oxford University Press
ISBN: 0197510639
Category : Medical
Languages : en
Pages : 745
Book Description
Digital media are normal. But this was not always true. For a long time, lay discourse, academic exhortations, pop culture narratives, and advocacy groups constructed new Information and communications technologies (ICTs) as exceptional. Whether they were believed to be revolutionary, dangerous, rife with opportunity, or other-worldly, these tools and technologies were framed as extraordinary. But digital media are now mundane, thoroughly embedded - and often unquestioned - in everyday life. Digital ICTs are enmeshed in health and wellness, work and organizations, elections, capital flows, intimate relationships, social movements, and even our own identities. And although the study of these technologies has always been interdisciplinary - at the crossroads of computer science, cultural studies, science and technology studies, and communications - never has a sociological perspective been more valuable. Sociology has always excelled at helping us re-see the normal. The Oxford Handbook of Digital Media Sociology is a perfect point of entry for those curious about the state of sociological research on digital media. Each chapter reviews the sociological research that has been done thus far and points towards unanswered questions. The 34 chapters in the Handbook are arranged in six sections which look at digital media as they relate to: theory, social institutions, everyday life, community and identity, social inequalities, and politics & power. More than ever, the contributors to this volume help make it a centralizing resource, pulling together the various strands of sociological research focused on digital media. In addition to providing a distinctly sociological center for those scholars looking to find their way in the subfield, the volume offers top sociological research that provides an overview of digital media to explain our quickly changing world to a broader public. Readers will find it accessible enough for use in class, and thorough enough for seasoned professionals interested in a concise update in their areas of interest.
Publisher: Oxford University Press
ISBN: 0197510639
Category : Medical
Languages : en
Pages : 745
Book Description
Digital media are normal. But this was not always true. For a long time, lay discourse, academic exhortations, pop culture narratives, and advocacy groups constructed new Information and communications technologies (ICTs) as exceptional. Whether they were believed to be revolutionary, dangerous, rife with opportunity, or other-worldly, these tools and technologies were framed as extraordinary. But digital media are now mundane, thoroughly embedded - and often unquestioned - in everyday life. Digital ICTs are enmeshed in health and wellness, work and organizations, elections, capital flows, intimate relationships, social movements, and even our own identities. And although the study of these technologies has always been interdisciplinary - at the crossroads of computer science, cultural studies, science and technology studies, and communications - never has a sociological perspective been more valuable. Sociology has always excelled at helping us re-see the normal. The Oxford Handbook of Digital Media Sociology is a perfect point of entry for those curious about the state of sociological research on digital media. Each chapter reviews the sociological research that has been done thus far and points towards unanswered questions. The 34 chapters in the Handbook are arranged in six sections which look at digital media as they relate to: theory, social institutions, everyday life, community and identity, social inequalities, and politics & power. More than ever, the contributors to this volume help make it a centralizing resource, pulling together the various strands of sociological research focused on digital media. In addition to providing a distinctly sociological center for those scholars looking to find their way in the subfield, the volume offers top sociological research that provides an overview of digital media to explain our quickly changing world to a broader public. Readers will find it accessible enough for use in class, and thorough enough for seasoned professionals interested in a concise update in their areas of interest.
The Semiotics of X
Author: Jamin Pelkey
Publisher: Bloomsbury Publishing
ISBN: 1474273831
Category : Language Arts & Disciplines
Languages : en
Pages : 281
Book Description
The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.
Publisher: Bloomsbury Publishing
ISBN: 1474273831
Category : Language Arts & Disciplines
Languages : en
Pages : 281
Book Description
The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.