Complexities in Coca-colonization PDF Download
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Author: Christine Elisabeth Lewis
Publisher:
ISBN:
Category :
Languages : en
Pages : 63
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Book Description
Author: Christine Elisabeth Lewis
Publisher:
ISBN:
Category :
Languages : en
Pages : 63
Get Book Here
Book Description
Author: Reinhold Wagnleitner
Publisher: Haworth Press
ISBN: 9780807844557
Category : History
Languages : en
Pages : 392
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Book Description
Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War
Author: Steven Flusty
Publisher: Psychology Press
ISBN: 0203485548
Category : Science
Languages : en
Pages : 244
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Book Description
A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.
Author: Steven Flusty
Publisher: Routledge
ISBN: 1135943338
Category : Social Science
Languages : en
Pages : 246
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Book Description
A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.
Author: Susan McKinnon
Publisher: University of Chicago Press
ISBN: 0226500241
Category : Language Arts & Disciplines
Languages : en
Pages : 341
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Book Description
"This book mobilizes experts from several fields of anthropology - cultural, archaeological, linguistic, and biological - to offer a compelling challenge to the resurgence of reductive theories of human biological and social life. It presents evidence to contest such theories and to provide a multifaceted account of the complexity and variability of the human condition".--Back cover.
Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN: 080786613X
Category : Political Science
Languages : en
Pages : 388
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Book Description
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
Author: David A. Hollinger
Publisher: JHU Press
ISBN: 0801889421
Category : Education
Languages : en
Pages : 430
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Book Description
The role played by the humanities in reconciling American diversity—a diversity of both ideas and peoples—is not always appreciated. This volume of essays, commissioned by the American Academy of Arts and Sciences, examines that role in the half century after World War II, when exceptional prosperity and population growth, coupled with America's expanded political interaction with the world abroad, presented American higher education with unprecedented challenges and opportunities. The humanities proved to be the site for important efforts to incorporate groups and doctrines that had once been excluded from the American cultural conversation. Edited and introduced by David Hollinger, this volume explores the interaction between the humanities and demographic changes in the university, including the link between external changes and the rise of new academic specializations in area and other interdisciplinary studies. This volume analyzes the evolution of humanities disciplines and institutions, examines the conditions and intellectual climate in which they operate, and assesses the role and value of the humanities in society. Contents: John Guillory, "Who's Afraid of Marcel Proust? The Failure of General Education in the American University" Roger L. Geiger, "Demography and Curriculum: The Humanities in American Higher Education from the 1950s through the 1980s" Joan Shelley Rubin, "The Scholar and the World: Academic Humanists and General Readers" Martin Jay, "The Ambivalent Virtues of Mendacity: How Europeans Taught (Some of Us) to Learn to Love the Lies of Politics" James T. Kloppenberg, "The Place of Value in a Culture of Facts: Truth and Historicism" Bruce Kuklick, "Philosophy and Inclusion in the United States, 1929–2001" John T. McGreevy, "Catholics, Catholicism, and the Humanities, 1945–1985" Jonathan Scott Holloway, "The Black Scholar, the Humanities, and the Politics of Racial Knowledge Since 1945" Rosalind Rosenberg, "Women in the Humanities: Taking Their Place" Leila Zenderland, "American Studies and the Expansion of the Humanities" David C. Engerman, "The Ironies of the Iron Curtain: The Cold War and the Rise of Russian Studies" Andrew E. Barshay, "What is Japan to Us"? Rolena Adorno, "Havana and Macondo: The Humanities Side of U.S. Latin American Studies, 1940–2000"
Author: Alexandra George
Publisher: Routledge
ISBN: 1351933086
Category : Law
Languages : en
Pages : 620
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Book Description
Intellectual property laws have become intricately entwined with discussions about globalization. This volume deals with the politics, economics and effects of global intellectual propertization. It provides essays covering key issues including the international relations of global intellectual propertization, the TRIPS Agreement and the tying of intellectual property issues to international trade negotiations, contentions that global intellectual propertization is a form of post-colonial neo-imperialism, globalization's effects on intellectual property law's classic doctrines and rationales and the cultural effects of global intellectual propertization.
Author: Vijay Mahajan
Publisher: Pearson Education
ISBN: 0132782154
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
Author: David F. Crew
Publisher: Bloomsbury Publishing
ISBN: 1845206215
Category : Sports & Recreation
Languages : en
Pages : 223
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Book Description
Sitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the material traces of their wartime suffering most quickly and most thoroughly. Consumption and the quality of everyday life quickly became important battlefields upon which the East-West conflict would be fought. This book focuses on the competing types of consumer societies that developed over time in the two Germanies and the legacy each left. Consuming Germany in the Cold War assesses why East Germany increasingly fell behind in this competition and how the failure to create a viable socialist "consumer society" in the East helped lead to the fall of the Berlin Wall in 1989. By the 1970s, East Germans were well aware that the regime's bombastic promises that the GDR would soon overtake the West had become increasingly hollow. For most East German citizens, West German consumer society set the standards that East Germany repeatedly failed to meet.By exploring the ways in which East and West Germany have functioned as each other's "other" since 1949, this book suggests some of the possibilities for a new narrative of post-war German history. While taking into account the very different paths pursued by East and West Germany since 1949, the contributors demonstrate the importance of competition and highlight the connections between the two German successor states, as well as the ways in which these relationships changed throughout the period. By understanding the legacy that forty-plus years of rivalry established, we can gain a better understanding of the current tensions between the eastern and western regions of a united Germany.
