Author: Keith Rosen MCC
Publisher: Penguin
ISBN: 1440696195
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
Author: Keith Rosen
Publisher: Penguin
ISBN: 9781592572274
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The ultimate sales skill. Without the right techniques, it's tough to get a warm reception when you're cold calling clients. This perfect source for business people offers advice on how to approach prospective customers with confidence, without fear of rejection, and with enough savvy to keep them on the phone long enough to initiate business deals and increase profits for their companies-and themselves.
Author:
Publisher:
ISBN:
Category : Allen County (Ind.)
Languages : en
Pages : 595
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Book Description
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Susan Drake
Publisher: Penguin
ISBN: 9781592576715
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690285
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author: Deidre Johnson-Cane
Publisher: Penguin
ISBN: 9780028644332
Category : Health & Fitness
Languages : en
Pages : 286
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Book Description
This text aims to be useful to those looking for an approachable, beginner's guide to lifting weights. The book is issued in the illustrated format, where photographs and line illustrations are given as much attention as the easy-to-read text. The guide includes multiple exercises for all the major muscle groups, photographs depicting the beginning, midpoint and ending positions for each exercise and photographs depicting the most common mistakes in executing various exercises, allowing readers to learn from others' mistakes.
Author: Keith Rosen
Publisher: Penguin
ISBN: 9781592576036
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
In The Complete Idiot's GuideR to Closing the Sale, Keith Rosen uses the same non-manipulative, encouraging, and effective approach he used in The Complete Idiot's GuideR to Cold Calling(1592572278) to teach salespeople how to communicate with customers in a way the leads them to make a mutually beneficial buying decision. Packed with real-life examples, case studies, tools, action steps, and sure-fire strategies that complement readers' individual abilities, The Complete Idiot's Guide to Closing the Saleena bles readers to adapt their techniques to the preferred buying processes and communication styles of their customers, resulting in a more effective - and more enjoyable - approach to selling.
Author: Rita S. Berkowitz
Publisher: Penguin
ISBN: 9780028643502
Category : Body, Mind & Spirit
Languages : en
Pages : 376
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Book Description
You’re no idiot, of course. You know life is a journey and that physical birth and death are its points of transition. Many people, across cultures and faiths, believe the spirit lives on—and have experienced contact with the spirits of loved ones who have passed to the higher side. This contact is joyous, comforting, and healing—but you wonder if it’s really real and whether you can share in it, too. Don’t give up the spirit! The Complete Idiot’s Guide® to Communicating with Spirits will show you exactly how to uncover your own mediumistic capabilities and connect with those no longer on the earth plane. In this Complete Idiot’s Guide®, you get: --Tips on how to connect with your personal divine energy through prayer, meditation, and dreams. --Information on the birth of the human soul—as perceived through theological, metaphysical, and spiritual viewpoints. --Exercises to help you develop your mediumistic abilities. --Tangible evidence of the continuity of life as presented through the experiences and spirit drawings of medium Rita S. Berkowitz.
Author: Steven D. Strauss
Publisher: Penguin
ISBN: 9780028643663
Category : Political Science
Languages : en
Pages : 342
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Book Description
An objective, comprehensive, and easy-to-read reference to the 50 most significant conflicts around the world. For those who want to learn why there is so much hate in the world, and why much of it seems to be directed at the United States.
