Author: Daniel LingPublisher: CreateSpace
ISBN: 9781514202739
Category :
Languages : en
Pages : 182
Book Description
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: * Understand key characteristics of design thinking * Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test * Empathize- Understand your customers / users * Define- Define clear project / business objectives * Ideate- Explore ideas and solutions * Prototype- Build and visualise ideas * Test- Review and decide best idea This book will help you: * Clarify and solve problems better * Understand your users * Communicate in visuals confidently * Innovate ideas and inspire others * Experiment quickly and at little cost This book is useful for: * Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry * Business and startup owners interested in providing good products and services for their customers * Freelance designers and design students who want to make a difference in the marketplace * Design trainers interested in delivering design thinking workshops * Innovation, creativity and design enthusiasts * Design thinkers
