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Author: Shark Bite Coaching
Publisher: Speedy Publishing LLC
ISBN: 1632876221
Category : Business & Economics
Languages : en
Pages : 67
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Book Description
Practically every single individual today loves social media, and perhaps most of us can't live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn't just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: - How to define the rules - The importance of a name - How to use publicity to your advantage - The importance of keeping your company name separate from your product names. - Social marketing strategies to expand your brand's exposure - Why you don't' want to be a stuck up brand? - When to think locally and when to think globally - And more... Being a company, you are to make the most out of your product or brand. It means you need to program it to be the best it can be. The good thing is you are in complete control on that aspect of your business endeavor. In fact, you get control over the kind of image your brand wants to be known for as well as the kind of message you want to send out to your customers. But then again, you cannot forget the fact that it is the consumers that will always have the last word in determining if your brand will become a success or not. This is the reason why it is very important to be sure you are holding and conducting focus groups and surveys. These are effective means of getting information back from the people who are likely to purchase what you are offering. It is your utmost responsibility to place priority on the creation and sustenance of an authentic and relevant presence online. You will have to understand that social space is noisy in general. The trash is increasingly growing in it. That is why people and the brands they promote who will succeed are those who provide the ideal alternative to the noise and trash. Being a brand marketer and an avid promoter of social media ethics, yo
Author: Shark Bite Coaching
Publisher: Speedy Publishing LLC
ISBN: 1632876221
Category : Business & Economics
Languages : en
Pages : 67
Get Book Here
Book Description
Practically every single individual today loves social media, and perhaps most of us can't live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn't just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: - How to define the rules - The importance of a name - How to use publicity to your advantage - The importance of keeping your company name separate from your product names. - Social marketing strategies to expand your brand's exposure - Why you don't' want to be a stuck up brand? - When to think locally and when to think globally - And more... Being a company, you are to make the most out of your product or brand. It means you need to program it to be the best it can be. The good thing is you are in complete control on that aspect of your business endeavor. In fact, you get control over the kind of image your brand wants to be known for as well as the kind of message you want to send out to your customers. But then again, you cannot forget the fact that it is the consumers that will always have the last word in determining if your brand will become a success or not. This is the reason why it is very important to be sure you are holding and conducting focus groups and surveys. These are effective means of getting information back from the people who are likely to purchase what you are offering. It is your utmost responsibility to place priority on the creation and sustenance of an authentic and relevant presence online. You will have to understand that social space is noisy in general. The trash is increasingly growing in it. That is why people and the brands they promote who will succeed are those who provide the ideal alternative to the noise and trash. Being a brand marketer and an avid promoter of social media ethics, yo
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 074946996X
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Author: Royce Yuen
Publisher: Routledge
ISBN: 1317623010
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author: Jacky Tai
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814516740
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist
Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 1501121774
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Author: Rob Meyerson
Publisher: Business Expert Press
ISBN: 1637421567
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Alina Wheeler
Publisher: Wiley
ISBN: 9780471746843
Category : Design
Languages : en
Pages : 288
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Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Margaret Hartwell
Publisher: HOW Books
ISBN: 9781440308185
Category : Design
Languages : en
Pages : 128
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Book Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Author: Jody Ordioni
Publisher: Lid Publishing
ISBN: 9780998727813
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn't that why you keep going back? That's the hallmark of a truly successful talent brand--when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere. Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results. Gold medal winner in the "HR/Employee Training" category in the 2018 Axiom Business Book Awards. Winner in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.
