Competitive Identity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Competitive Identity PDF full book. Access full book title Competitive Identity by Simon Anholt. Download full books in PDF and EPUB format.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146
Get Book Here
Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146
Get Book Here
Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Simon Anholt
Publisher: Berrett-Koehler Publishers
ISBN: 1523089628
Category : Political Science
Languages : en
Pages : 272
Get Book Here
Book Description
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Eric Anderson
Publisher: Routledge
ISBN: 1315304252
Category : Social Science
Languages : en
Pages : 287
Get Book Here
Book Description
While efforts to include gay and lesbian athletes in competitive sport have received significant attention, it is only recently that we have begun examining the experiences of transgender athletes in competitive sport. This book represents the first comprehensive study of the challenges that transgender athletes face in competitive sport; and the challenges they pose for this sex-segregated institution. Beginning with a discussion of the historical role that sport has played in preserving sex as a binary, the book examines how gender has been policed by policymakers within competitive athletics. It also considers how transgender athletes are treated by a system predicated on separating males from females, consequently forcing transgender athletes to negotiate the system in coercive ways. The book not only exposes our culture’s binary thinking in terms of both sex and gender, but also offers a series of thought-provoking and sometimes contradictory recommendations for how to make sport more hospitable, inclusive and equitable. Transgender Athletes in Competitive Sport is important reading for all students and scholars of the sociology of sport with an interest in the relationship between sport and gender, politics, identity and ethics.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
Get Book Here
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230251285
Category : Business & Economics
Languages : en
Pages : 188
Get Book Here
Book Description
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Author: Christopher S. Browning
Publisher: Oxford University Press
ISBN: 0197526403
Category : Political Science
Languages : en
Pages : 257
Get Book Here
Book Description
Vicarious identification, or "living through another" is a familiar social-psychological concept. Shaped by insecurity and a lack of self-fulfilment, it refers to the processes by which actors gain a sense of self-identity, purpose, and self-esteem through appropriating the achievements and experiences of others. As this book argues, it is also an under-appreciated and increasingly relevant strategy of international relations. According to this theory, states identify and establish special relationships with other nations (often in an aspirational way) in order to strengthen their sense of self, security, and status on the global stage. This identification is also central to the politics of citizenship and can be manipulated by states to justify their global ambitions. For example, why might the United States look at Israel as a model for its own foreign policies? What shaped the politics of Brexit and why is the United Kingdom so attached to its transatlantic "special relationship" with the United States? And, why did Denmark so enthusiastically ally with the United States during the global War on Terror? Vicarious identity, as the authors argue, is at the core of these international dynamics. Vicarious Identity in International Relations examines the ways in which vicarious identity is relevant to global politics: across individuals; between citizens and states; and across states, regional communities, or civilizations. It looks at a range of cases (the United States, the United Kingdom, and Denmark), which illustrate that vicarious political identity is dynamic and emerges in different contexts, but particularly when nations face crisis, both internally and externally. In addition, the book outlines a qualitative methodology for analyzing vicarious identity at the collective level.
Author: Melissa Aronczyk
Publisher: Oxford University Press
ISBN: 0199752168
Category : Business & Economics
Languages : en
Pages : 243
Get Book Here
Book Description
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Author: C. Constantinou
Publisher: Springer
ISBN: 0230297153
Category : Political Science
Languages : en
Pages : 297
Get Book Here
Book Description
Sustainable Diplomacies looks at how to create conditions for the reconciliation of rival ways of living, the formation of durable relationships and the promotion of global peace and security. The authors draw inspiration from the history of diplomatic thought as well as from environmental, anthropological, religious and postcolonial studies.
