Competition in the Media and Entertainment Distribution Market PDF Download
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Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Author: José María Cavanillas
Publisher: Springer
ISBN: 3319215698
Category : Computers
Languages : en
Pages : 312
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Book Description
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.
Author: Jeffrey C. Ulin
Publisher: Routledge
ISBN: 1351136615
Category : Art
Languages : en
Pages : 607
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Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Author: Jeff Ulin
Publisher: Taylor & Francis
ISBN: 024081200X
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Author: Al Lieberman
Publisher: Pearson Education
ISBN: 0133092089
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author: Sunghan Ryu
Publisher: Taylor & Francis
ISBN: 1040005683
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Author: Tanner Mirrlees
Publisher: Routledge
ISBN: 1136334653
Category : Social Science
Languages : en
Pages : 317
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Book Description
A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.
Author: Mark Deuze
Publisher: SAGE
ISBN: 1412971241
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.
Author: Tanner Mirrlees
Publisher: Taylor & Francis
ISBN: 1040044700
Category : Social Science
Languages : en
Pages : 352
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Book Description
This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI. Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI. It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity. Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives. This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.
Author: Susan Christopherson
Publisher: Routledge
ISBN: 100015940X
Category : Science
Languages : en
Pages : 131
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Book Description
Winner of the 2009 Regional Studies Association Best Book Award! Since the early 1980s, the region has been central to thinking about the emerging character of the global economy. In fields as diverse as business management, industrial relations, economic geography, sociology, and planning, the regional scale has emerged as an organizing concept for interpretations of economic change. This book is both a critique of the "new regionalism" and a return to the "regional question," including all of its concerns with equity and uneven development. It will challenge researchers and students to consider the region as a central scale of action in the global economy, and at the core of the book are case studies of two industries that rely on skilled, innovative, and flexible workers - the optics and imaging industry and the film and television industry. Combined with this is a discussion of the regions that constitute their production centers. The authors’ intensive research on photonics and entertainment media firms, both large and small, leads them to question some basic assumptions behind the new regionalism and to develop an alternative framework for understanding regional economic development policy. Finally, there is a re-examination of what the regional question means for the concept of the learning region. This book draws on the rich contemporary literature on the region but also addresses theoretical questions that preceded "the new regionalism." It will contribute to teaching and research in a range of social science disciplines and this new paperback edition will also make the book more accessible to students and researchers in those disciplines, those individuals who will influence the re-structuring economies of the 21st century.
