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Author: Susan Waezi
Publisher: GRIN Verlag
ISBN: 3638613836
Category : Foreign Language Study
Languages : en
Pages : 18
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Book Description
Seminar paper from the year 2006 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 2,0, University of Duisburg-Essen (English departement at Duisburg-Essen University), course: Mediawatch SS 2006, language: English, abstract: How would be a world without advertisement? Would it still be possible to attract people for special goods or products? Advertisement means communication, and without communication it is almost impossible to call attention to what one would like to bring to market. So adverts provide a well-directed and conscious influence on human beings. But how different can such an influence be in men and women magazines? In the following essay I am going to write about British magazines, especially about advertisement that is made in typical men and women magazines, whereby I try to work out the details of possible differences between the adverts - if there are some at least. I will concentrate on only two magazines that are: Company and Maxim; two typical men and women magazines that I have chosen unintended to find some interesting adverts by chance. The first step will be that I will briefly introduce the two magazines to get an overview about their contents and the main topics they write about. After this I am going to give examples for adverts in men and women magazines, from each of the two introduced magazines three. I will try to describe them in detail and illustrate their intentions towards their readers and audience respectively. Especially how the adverts are made up and which techniques the advertisers use, belong to the main point of this essay. Finally I am going to compare the three adverts of both magazines with each other and try to find out some differences between, or maybe common grounds with advertisement in men and women magazines. In this connexion I will draw a conclusion and sum up my results that I hopefully will get from my breakdown. [...]
Author: Susan Waezi
Publisher: GRIN Verlag
ISBN: 3638613836
Category : Foreign Language Study
Languages : en
Pages : 18
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Book Description
Seminar paper from the year 2006 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 2,0, University of Duisburg-Essen (English departement at Duisburg-Essen University), course: Mediawatch SS 2006, language: English, abstract: How would be a world without advertisement? Would it still be possible to attract people for special goods or products? Advertisement means communication, and without communication it is almost impossible to call attention to what one would like to bring to market. So adverts provide a well-directed and conscious influence on human beings. But how different can such an influence be in men and women magazines? In the following essay I am going to write about British magazines, especially about advertisement that is made in typical men and women magazines, whereby I try to work out the details of possible differences between the adverts - if there are some at least. I will concentrate on only two magazines that are: Company and Maxim; two typical men and women magazines that I have chosen unintended to find some interesting adverts by chance. The first step will be that I will briefly introduce the two magazines to get an overview about their contents and the main topics they write about. After this I am going to give examples for adverts in men and women magazines, from each of the two introduced magazines three. I will try to describe them in detail and illustrate their intentions towards their readers and audience respectively. Especially how the adverts are made up and which techniques the advertisers use, belong to the main point of this essay. Finally I am going to compare the three adverts of both magazines with each other and try to find out some differences between, or maybe common grounds with advertisement in men and women magazines. In this connexion I will draw a conclusion and sum up my results that I hopefully will get from my breakdown. [...]
Author: Alice E. Courtney
Publisher: Lexington, Mass. : Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Marc G. Weinberger
Publisher: Routledge
ISBN: 1000404420
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author: Erving Goffman
Publisher: Palgrave
ISBN: 9780333239537
Category : Photography of women
Languages : en
Pages : 84
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Book Description
Author: Jean Kilbourne
Publisher: Simon and Schuster
ISBN: 1451698410
Category : Social Science
Languages : en
Pages : 372
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Book Description
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author: Stuart Ewen
Publisher: U of Minnesota Press
ISBN: 9780816618903
Category : Performing Arts
Languages : en
Pages : 247
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Book Description
The Sonoran Desert of the southwestern United States and northern Mexico sizzles in the sun. Daytime temperatures commonly soar above [actual symbol not reproducible]. The parched, mineral earth gets less than three inches of rainfall a year on average; some years, none at all. Plants of the region even drop their leaves to hold each precious drop of moisture. Yet this desert is one of the most fascinating and beautiful places in North America. A large variety of plants - creosote bush, the fabled boojum and numerous other cacti and succulents - flourish here, as do a wealth of birds, insects, and small mammals. Man is an uneasy resident, however, and although modern cities such as Phoenix and Tucson use artificial water supplies and air-conditioning to survive on its fringes, the natural heart of the desert still rejects all but the most intrepid sojourners. Two who know this desert well are Jack Dykinga and Charles Bowden. Each has confronted it on foot over the course of many years. Bowden, who now lives in Tucson, recently said, "I go to it like a thirsty animal goes to water. Something happens when you walk for a hundred miles in the desert and don't see a footprint. Once I turned around and saw someone else's footprint and it really shook me up. Then I realized it was my own." No casual visitor, Bowden expresses his feelings and experiences in words. He looks not only down at his own footprints, but also back in the historical record - to the Spanish conquistador Cabeza de Vaca, to an eighteenth-century Jesuit priest who cast for souls for seventeen years in Baja California. He recalls a Sand Papago Indian shaman who knows the desert like a medicine chest and plans to live forever; and he affectionately remembers both the madness and the sanity of his late friend, desert lover, and fellow pleader for preservation, Edward Abbey. Dykinga recaptures for us the way the desert looks and feels in exquisite color photographs. He has walked and sweated and camped the length and breadth of this place and brought back hundreds of brilliant large-format camera views. More than 120 are preserved here - most never before published. Interwoven together, the personal visions of these two remarkable observers evoke the Sonoran Desert with extraordinary power. We may or may not wish to be in the desert as they have been, but in these pages we will come as close as it is possible to being there.
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336
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Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: Linda M. Scott
Publisher: Macmillan
ISBN: 140397134X
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.
Author: Jane Cunningham
Publisher: Penguin UK
ISBN: 0241456010
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author: Kosunen, Niina
Publisher: Nordic Council of Ministers
ISBN: 9289350075
Category : Denmark
Languages : en
Pages : 153
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Book Description
Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016
