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Author: Songshan Sam Huang
Publisher: Routledge
ISBN: 1135042322
Category : Business & Economics
Languages : en
Pages : 207
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While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.
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Publisher: Editions Didier Millet
ISBN: 9814385743
Category : Art
Languages : en
Pages : 278
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Largely isolated from the world for more than four decades, Myanmar has made a remarkable return to the global stage following a political transformation that represents a watershed moment in the country's history. Now, for the first time ever, the rich culture, stunning landscapes and diverse peoples of the country are presented in a unique visual time capsule. Here is the new Myanmar as seen over a single week by a team of thirty famous photographers from eleven different countries. Their mission? To capture the life and spirit of Myanmar from every angle in every corner of the country. Through the downtown streets of Yangon and the handicraft centres of Mandalay, above the temple-dotted plains of Bagan and on the waters of Inle Lake, inside border towns and hilltribe villages and all the way to the furthest reaches of the north and south. The portrait they created reveals a nation full of natural beauty, old-world charm, deep spirituality and new hope. Featuring essays that provide context on Myanmar’s history and culture and hundreds of outstanding original photographs, 7 Days in Myanmar shows why the world is watching Myanmar and why Myanmar is ready for the world.
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