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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author:
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 464
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Book Description
Author: David A. Patterson
Publisher:
ISBN: 9780999249109
Category : Assembly languages (Electronic computers)
Languages : en
Pages :
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Book Description
Author: Jr MacGregor
Publisher: Cac Publishing LLC
ISBN: 9781948489096
Category : Booksellers and bookselling
Languages : en
Pages : 142
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Book Description
His story is unlike any of the other successful people in history. His brand of work ethic is familiar but different. What is it about him that makes him a super achiever? What about him makes him drive hard towards his goals? What about him can turn an idea into a startling success? Read, and find out.
Author: Joel Osteen
Publisher: FaithWords
ISBN: 0892969733
Category : Religion
Languages : en
Pages : 260
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Book Description
Rise above your greatest trials and discover the power of God's greatness with five simple strategies -- and step into the blessings of your life. We were not created to live average, unrewarding, or unfulfilling lives. God created us to leave our marks on our generations. Every person has seeds of greatness planted within by the Creator. When life weighs upon us, pushes us down, and limits our thinking, we have what it takes to overcome and rise above into the fullness of our destinies. In this dynamic, inspiring and faith-building new book, New York Times bestselling author Joel Osteen provides practical steps and encouragement for creating a life without limitations. This book will help you break out and break free so that you can increase your productivity, improve your relationships, and believe in bigger dreams. Here's how you can move beyond barriers: Dare to believe that the best will happen Adopt an irrepressible "break out" attitude Make room for increase Pray bold prayers Follow God's plan beyond your circumstances Filled with faith and inspiration, Break Out! will challenge you to build a new perspective, let nothing hold you back, and reject any limiting labels. Pastor Osteen will inspire you to see that a life-changing attitude begins in your own mind: "When you break through in your mind, believing you can rise higher and overcome obstacles, then God will unleash the power within that will enable you to go beyond the ordinary into the extraordinary life you were designed to live."
Author: Greg Wilson
Publisher: CRC Press
ISBN: 1000728153
Category : Computers
Languages : en
Pages : 229
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Book Description
Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1101218371
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500770859
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN: 0470258756
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Author: Erik Malinowski
Publisher: Simon and Schuster
ISBN: 1501158198
Category : Sports & Recreation
Languages : en
Pages : 400
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Book Description
"A compelling look at how the Golden State Warriors organization embraced saavy business practices and the corporate culture of Silicon Valley to produce one of the greatest basketball teams in history and become a model franchise for the NBA"--
