Handbook of Community Management PDF Download
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Author: Stan Garfield
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110673827
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereby contributes to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.
Author: Stan Garfield
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110673827
Category : Language Arts & Disciplines
Languages : en
Pages : 259
Get Book Here
Book Description
This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereby contributes to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.
Author: Stephen R. Barber
Publisher: Institute of Real Estate Ma
ISBN: 1572031328
Category : Common interest ownership community associations
Languages : en
Pages : 335
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Book Description
Author: Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118182782
Category : Computers
Languages : en
Pages : 338
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Book Description
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 111860542X
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author: Lauren Perkins
Publisher: Apress
ISBN: 143024996X
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Author: Robert Post
Publisher: Harvard University Press
ISBN: 9780674165458
Category : Law
Languages : en
Pages : 484
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Book Description
In a series of remarkable forays, Post develops an original account of how law functions in a democratic society. He draws on work in sociology, philosophy, and political theory, to offer a radically new perspective on some of the most pressing constitutional issues of our day, such as the regulation of racist speech, pornography, and privacy.
Author: World Health Organization
Publisher:
ISBN: 9789241548816
Category : Medical
Languages : en
Pages : 0
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Book Description
An estimated 69000 people die each year from opioid overdose. Opioid overdose is easily reversed with the opioid antidote naloxone and with basic life support. Such care is generally only available in medical settings, however. These guidelines recommend that people who are likely to witness an opioid overdose, including people who use opioids, and their family and friends should be given access to naloxone and training in its use so that they can respond to opioid overdose in an emergency if a medical response is not available. Naloxone can be injected or administered intra-nasally and has minimal effects in people who have not used opioids. While naloxone administered by bystanders is a potentially life-saving emergency interim response to opioid overdose, it should not be seen as a replacement for comprehensive medical care.
Author: Gary Meffe
Publisher: Island Press
ISBN: 1597267899
Category : Nature
Languages : en
Pages : 333
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Book Description
Today's natural resource managers must be able to navigate among the complicated interactions and conflicting interests of diverse stakeholders and decisionmakers. Technical and scientific knowledge, though necessary, are not sufficient. Science is merely one component in a multifaceted world of decision making. And while the demands of resource management have changed greatly, natural resource education and textbooks have not. Until now. Ecosystem Management represents a different kind of textbook for a different kind of course. It offers a new and exciting approach that engages students in active problem solving by using detailed landscape scenarios that reflect the complex issues and conflicting interests that face today's resource managers and scientists. Focusing on the application of the sciences of ecology and conservation biology to real-world concerns, it emphasizes the intricate ecological, socioeconomic, and institutional matrix in which natural resource management functions, and illustrates how to be more effective in that challenging arena. Each chapter is rich with exercises to help facilitate problem-based learning. The main text is supplemented by boxes and figures that provide examples, perspectives, definitions, summaries, and learning tools, along with a variety of essays written by practitioners with on-the-ground experience in applying the principles of ecosystem management. Accompanying the textbook is an instructor's manual that provides a detailed overview of the book and specific guidance on designing a course around it. Download the manual here. Ecosystem Management grew out of a training course developed and presented by the authors for the U.S. Fish and Wildlife Service at its National Training Center in Shepherdstown, West Virginia. In 20 offerings to more than 600 natural resource professionals, the authors learned a great deal about what is needed to function successfully as a professional resource manager. The book offers important insights and a unique perspective dervied from that invaluable experience.
Author: Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118099176
Category : Computers
Languages : en
Pages : 338
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Book Description
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Addresses the role of the community manager, the core community management tasks, and how to create an online community. Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism. Offers advice for establishing policies and transparency and encouraging community interaction.
Author: Nobuyoshi Yasunaga
Publisher: Springer Nature
ISBN: 9811573522
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
This is the first book to focus on farm and rural community management in less favored areas of Japan. It provides an economic framework for, and empirical findings on, rural community management in terms of the distribution of rural resources, efficiency of farmland conservation, community development through agribusinesses, and utilization of human resources for the sustainability of rural society. The topics addressed include organic farming, the added value of locally processed foods, broad-based community agreement under a direct payment policy, forms of community vitalization, new farmers, farm diversification, redistribution of local resources among farmers by establishing farm organizations, community business, community hubs formed by multiple communities, and stakeholders who have migrated from urban to rural areas.The book is divided into four parts. Part I examines the relationship between regional agriculture and the conservation of farmland, including in hilly and mountainous areas. Part II deals with the improvement of farm resource management, particularly the redistribution of agricultural resources within multiple communities. In turn, Part III focuses on agribusinesses, especially the production of locally processed foods and community business. Lastly, Part IV addresses the sustainability of rural society, and discusses rural community development through community hubs, community-based rural tourism, and immigrated stakeholders. In each part, the peculiarities and commonalities of rural communities are explored by comparing the results of these studies with domestic and international studies.This book is highly recommended to readers who are concerned with the development of agriculture and community, resource conservation in less favored areas, and the theoretical and empirical aspects of agricultural and resource economics, as well as to those who wish to better understand rural communities in Japan.
