Author: Barbara Sharon Whitaker
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
Book Description
Communications-effectiveness of Comparative Advertising Based on Consumer Evaluations of Selected Television Commercials
Author: Barbara Sharon Whitaker
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
Book Description
The Communications Effectiveness of Comparative Advertising Under Conditions of Product Involvement and Brand Usage
Author: Mark B. Traylor
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 378
Book Description
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 378
Book Description
Comparative Advertising
Author: Robert Thomas Stack
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 258
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 258
Book Description
Measuring Advertising Effectiveness
Author: William D. Wells
Publisher: Psychology Press
ISBN: 1317779517
Category : Business & Economics
Languages : en
Pages : 419
Book Description
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Publisher: Psychology Press
ISBN: 1317779517
Category : Business & Economics
Languages : en
Pages : 419
Book Description
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Advertising in the Broadcast and Cable Media
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
The Psychology of Comparative Advertising
Author: Nicole R. McElhany
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
Book Description
The Communications Effectiveness of Comparative Advertising Under Conditions of Product Involvement and Brand Usage
Author: Mark Becker Traylor
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 171
Book Description
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 171
Book Description
Advertising in the Broadcast Media
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 366
Book Description
Successful Advertising Research Methods
Author: Jack B. Haskins
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
Book Description
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
Book Description
A Comparison of the Effectiveness of Brand Differentiation and Information-level Strategies in South Korean and U.S. Television Advertising
Author: Charles Ray Taylor
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 542
Book Description
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 542
Book Description