Fundamentals of Public Relations and Marketing Communications in Canada PDF Download
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Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772126519
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772126519
Category : Business & Economics
Languages : en
Pages : 537
Get Book Here
Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: Bernard Gauthier
Publisher: Canadian Scholars’ Press
ISBN: 1773380761
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.
Author: Robert A. Battram
Publisher: Trafford Publishing
ISBN: 1426933932
Category : Political Science
Languages : en
Pages : 492
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Book Description
Building upon his analysis in the first volume of the series, Canada in Crisis: An Agenda to Unify the Nation, longtime federal employee Robert A. Battram goes beyond explaining what will unify the nation to provide a working roadmap that can help ensure its continued success. Battram identifies problems in all areas of governance, from the simple to the complex, and offers a range of solutions to these problems. He examines why law enforcement agencies and immigration policies are failing, and also explores issues of infrastructure, such as how the placement of electrical transmission grids affects different areas of Canada. Take a deep look into how to improve all areas of government, including • economic policies, • transportation systems, • security of communications, • security of energy and power, • measures taken to combat extremism Join the author as he examines the many changes threatening Canada. Discover how the nation can defend itself, find solutions to its problems, and maintain its heritage, so that it can survive and thrive in Canada in Crisis: An Agenda for Survival of the Nation.
Author: Canada. Department of Communications
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
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Book Description
Author: Sara Bannerman
Publisher: Canadian Scholars
ISBN: 1773381725
Category : Law
Languages : en
Pages : 386
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Book Description
Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.
Author: Kirsten Kozolanka
Publisher: University of Toronto Press
ISBN: 1442615907
Category : Social Science
Languages : en
Pages : 390
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Book Description
"Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns."--Publishers website
Author: Canada. Dept. of Communications
Publisher:
ISBN:
Category : Information networks
Languages : en
Pages : 104
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Book Description
The aim of this paper is to open a discussion on the measures that should be taken over the next few years to deal with the weaknesses in the role of communications and computers in Canada. These weaknesses are found in the industries that produce the information resources on which our economic and social welfare increasingly depend, in our fragmented arrangements for regulating our communications networks, in the relatively slow rate at which we take up and apply new technologies and in the uneven development of our national communications research effort.
Author: Andrew B. Godefroy
Publisher: Springer
ISBN: 331940105X
Category : Science
Languages : en
Pages : 336
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Book Description
Canada’s space efforts from its origins towards the end of the Second World War through to its participation in the ISS today are revealed in full in this complete and carefully researched history. Employing recently declassified archives and many never previously used sources, author Andrew B. Godefroy explains the history of the program through its policy and many fascinating projects. He assesses its effectiveness as a major partner in both US and international space programs, examines its current national priorities and capabilities, and outlines the country’s plans for the future. Despite being the third nation to launch a satellite into space after the Soviet Union and the United States; being a major partner in the US space shuttle program with the iconic Canadarm; being an international leader in the development of space robotics; and acting as one of the five major partners in the ISS, the Canadian Space Program remains one of the least well-known national efforts of the space age. This book attempts to shed a clearer light on the progress made by the CSA thus far, with more ambitious goals ahead. Technical information, diagrams, glossaries, a chronology, and extensive notes on sources are also included in this volume.
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 970
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Book Description
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 966
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Book Description
