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Author: Susan Kay Jacobson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail. Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: describes research techniques for gathering background information and targeting audiences outlines the steps involved in developing a communications campaign explains how to use mass media-from giving interviews to writing news releases and holding press conferences provides examples for developing interpretive media for conservation explores long-term conservation education strategies presents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement Throughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service to The Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects. Communication Skills for Conservation Professionals is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.
Author: Susan Kay Jacobson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail. Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: describes research techniques for gathering background information and targeting audiences outlines the steps involved in developing a communications campaign explains how to use mass media-from giving interviews to writing news releases and holding press conferences provides examples for developing interpretive media for conservation explores long-term conservation education strategies presents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement Throughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service to The Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects. Communication Skills for Conservation Professionals is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.
Author: Scott A. Bonar
Publisher: Island Press
ISBN: 1597267503
Category : Science
Languages : en
Pages : 210
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Book Description
Successful natural resource management is much more than good science; it requires working with landowners, meeting deadlines, securing funding, supervising staff, and cooperating with politicians. The ability to work effectively with people is as important for the conservation professional as it is for the police officer, the school teacher, or the lawyer. Yet skills for managing human interactions are rarely taught in academic science programs, leaving many conservation professionals woefully unprepared for the daily realities of their jobs. Written in an entertaining, easy-to-read style, The Conservation Professional’s Guide to Working with People fills a gap in conservation education by offering a practical, how-to guide for working effectively with colleagues, funders, supervisors, and the public. The book explores how natural resource professionals can develop skills and increase their effectiveness using strategies and techniques grounded in social psychology, negotiation, influence, conflict resolution, time management, and a wide range of other fields. Examples from history and current events, as well as real-life scenarios that resource professionals are likely to face, provide context and demonstrate how to apply the skills described. The Conservation Professional’s Guide to Working with People should be on the bookshelf of any environmental professional who wants to be more effective while at the same time reducing job-related stress and improving overall quality of life. Those who are already good at working with people will learn new tips, while those who are petrified by the thought of conducting public meetings, requesting funding, or working with constituents will find helpful, commonsense advice about how to get started and gain confidence.
Author: Richard R. Jurin
Publisher: Springer Science & Business Media
ISBN: 9048139872
Category : Technology & Engineering
Languages : en
Pages : 315
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Book Description
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Author: Susan Kay Jacobson
Publisher: Oxford University Press, USA
ISBN: 0198716699
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
A new updated edition of this popular guide to conservation education, concentrating largely on techniques and discussing why, when, and how to develop education materials and implement effective programs.
Author: Neil Middleton
Publisher: Pelagic Publishing Ltd
ISBN: 1784270849
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
The Effective Ecologist covers the stuff that no-one told you about at university – how to develop your office-related and business skills to succeed in your career as a professional ecologist. This book shows you how to be more effective in your role, providing you with the skills and effective behaviours within the workplace that will enable your development as an ecologist. It explains what it means to be effective in the workplace and describes positive behaviours and how they can be adopted. It contains the skills needed for effective communication, organising projects, advice on planning, reporting and meetings and provides you with everything you need for a brilliant and successful career. In a clearly written and honest account full of real life examples, the author leaves no stone unturned as he describes how making small changes in your behaviour can have a positive impact upon your performance and how you are perceived in your working environment. Essential reading for anyone commencing or already pursuing a career in ecology who wants to perform at the highest level. In addition this work will be of great interest to team managers, business leaders and those responsible for the development of staff as a point of reference and guidance for their team.
Author: Ignacio Jiménez
Publisher: Island Press
ISBN: 1642832464
Category : Nature
Languages : en
Pages : 282
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Book Description
For most, “conservation” conjures the notion of minimizing human presence on wildlands to avoid harmful impacts. But too often, this defensive approach has pitted local communities against conservationists, wasting opportunities for collaboration and setting the stage for ongoing conflict. One conservation approach turns that paradigm on its head, and instead connects conservation with the well-being of human communities, setting both up for success. Called “Full Nature,” this approach—pioneered by conservationist Ignacio Jiménez—seeks to promote fully functional natural landscapes that are tied to the basic needs of the communities in their midst. They become a self-sustaining cycle, where nature and people are integrated ecologically, socially, and politically. Effective Conservation is based on Jiménez’s experience managing conservation projects on three continents over thirty years. Jiménez offers a pragmatic approach to conservation that puts the focus on working with people—neighbors, governments, politicians, businesses, media—to ensure they have a long-term stake in protecting and restoring parks and wildlife. Jiménez guides readers through the practical considerations of designing, analyzing, and managing effective conservation programs. Chapters explore intelligence gathering, communication, planning, conflict management, and evaluation techniques, and include numerous text boxes showcasing examples of successful conservation projects from all continents. A companion website (islandpress.org/effective-conservation) includes additional case studies, expanded texts, and links to additional resources. This highly readable manual, newly translated into English after successful Spanish and Portuguese editions, provides a groundbreaking and time-proven formula for successful conservation projects around the world that bring together parks, people, and nature.
Author: Julia B. Corbett
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"? Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations. The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
Author: Denise Hamú
Publisher: IUCN
ISBN: 2831708222
Category : Communication in conservation of natural resources
Languages : en
Pages : 332
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Book Description
Protected areas operate within complex ecological and social systems, presenting challenges that cannot be resolved by technical solution alone. Achieving the management objectives of protected areas requires a social approach in which strategic communication is a key instrument. This publication explores the often underestimated potential of communication, sharing valuable experiences from protected areas across the world, drawing on papers presented at the Vth IUCN World Parks Congress, 2003 and others.
Author: Jennifer H. Waldeck
Publisher: Cengage Learning
ISBN: 9780495807988
Category : Performing Arts
Languages : en
Pages : 400
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Book Description
BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Joyce Hill Stoner
Publisher: Routledge
ISBN: 0429680961
Category : Art
Languages : en
Pages : 1394
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Book Description
Conservation of Easel Paintings, Second Edition provides a much-anticipated update to the previous edition, which has come to be known internationally as an invaluable and comprehensive text on the history, philosophy and methods of the treatment of easel paintings. Including 49 chapters written by more than 90 respected authors from around the world, this volume offers the necessary background knowledge in technical art history, artists’ materials and scientific methods of examination and documentation. Later sections of the book provide information about the varying approaches and methods for treatment and issues of preventive conservation, as well as valuable reflections on storage, shipping, and exhibition. Including exciting developments that have taken place since the last edition was published, the book also covers new techniques of examination, especially MacroXRF scanning and Reflectance Transmission Imagery. Drawing on research presented at recent professional conferences, information about innovative methods for cleaning modern and contemporary paintings and insights into modern oil paints is also included. Incorporating the latest regulations and understanding of health and safety practices and integrating theory with practice throughout, Conservation of Easel Paintings, Second Edition will continue to be an indispensable reference for practicing conservators. It will also be an essential resource for students taking conservation courses around the world.
