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Author: Mitchell S. McKinney
Publisher: Peter Lang
ISBN: 9781433109881
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Author: Mitchell S. McKinney
Publisher: Peter Lang
ISBN: 9781433109881
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Get Book Here
Book Description
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Author: Stephen Cushion
Publisher: John Wiley & Sons
ISBN: 1509517545
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
How elections are reported has important implications for the health of democracy and informed citizenship. But, how informative are the news media during campaigns? What kind of logic do they follow? How well do they serve citizens?e Based on original research as well as the most comprehensive assessment of election studies to date, Cushion and Thomas examine how campaigns are reported in many advanced Western democracies. In doing so, they engage with debates about the mediatization of politics, media systems, information environments, media ownership, regulation, political news, horserace journalism, objectivity, impartiality, agenda-setting, and the relationship between media and democracy more generally. Focusing on the most recent US and UK election campaigns, they consider how the logic of election coverage could be rethought in ways that better serve the democratic needs of citizens. Above all, they argue that election reporting should be driven by a public logic, where the agenda of voters takes centre stage in the campaign and the policies of respective political parties receive more airtime and independent scrutiny. The book is essential reading for scholars and students in political communication and journalism studies, political science, media and communication studies.
Author: Shoko Kiyohara
Publisher: Springer
ISBN: 3319636820
Category : Political Science
Languages : en
Pages : 223
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Book Description
This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
Author: Darren Lilleker
Publisher: Routledge
ISBN: 9781032927114
Category : Political Science
Languages : en
Pages : 0
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Book Description
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.
Author: Judith S. Trent
Publisher: Rowman & Littlefield
ISBN: 9780742553033
Category : Political Science
Languages : en
Pages : 452
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Book Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Author: Roderick P. Hart
Publisher: Rowman & Littlefield
ISBN: 9780742500693
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines--communication and political science--on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are "framed" for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.
Author: Robert E. Denton Jr
Publisher: Springer
ISBN: 3319525999
Category : Political Science
Languages : en
Pages : 342
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Book Description
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Author: LaChrystal D. Ricke
Publisher: Lexington Books
ISBN: 0739183508
Category : Social Science
Languages : en
Pages : 219
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Book Description
The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
Author: United States. Federal Election Commission
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 186
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Book Description
Author: Christine B. Williams
Publisher: Routledge
ISBN: 1351105507
Category : Political Science
Languages : en
Pages : 314
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Book Description
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
