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Author: Daniel W. Baack
Publisher: SAGE
ISBN: 1452226350
Category : Business & Economics
Languages : en
Pages : 737
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Book Description
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Author: Daniel W. Baack
Publisher: SAGE
ISBN: 1452226350
Category : Business & Economics
Languages : en
Pages : 737
Get Book Here
Book Description
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Author: Andreas Hepp
Publisher: Springer
ISBN: 1137453133
Category : Political Science
Languages : en
Pages : 236
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Book Description
Based on a 12-year long project, this book demonstrates the contested character of the communicative construction of Europe. It does so by combining an investigation of journalistic practices with content analysis of print media, an examination of citizens' online interactions and audience studies with European citizens.
Author: Gail Robinson
Publisher: Scientific e-Resources
ISBN: 1839472065
Category :
Languages : en
Pages : 310
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Book Description
The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Author: Mohan Jyoti Dutta
Publisher: Springer
ISBN: 9811320055
Category : Political Science
Languages : en
Pages : 413
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Book Description
The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretical and methodological lessons that de-center the dominant constructions of communication and social change. The chapters in the book delve into the interplays of academic-activist-community negotiations in communication for social change, and the ways in which these negotiations offer entry points into transformative communication processes of social change. Moreover, a number of chapters in the book attend to the ways in which Asian articulations of social change are situated at the intersections of culture, structure, and agency. Chapters in the book are extended versions of research presented at the conference on Communicating Social Change: Intersections of Theory and Praxis held at the National University of Singapore in 2016, organized under the umbrella of the Center for Culture-Centered Approach to Research and Evaluation (CARE).
Author: Boston (Mass.). Finance Commission
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 216
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Book Description
Vol. 1-4 contain miscellaneous reports made to the Commission, 1907-1908.
Author: Yi Hu
Publisher: Academic Press
ISBN: 0128126450
Category : Technology & Engineering
Languages : en
Pages : 532
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Book Description
Inspection and Monitoring Technologies of Transmission Lines with Remote Sensing helps readers build a thorough understanding of new technologies and world-class practices developed by the State Grid Corporation of China—the organization responsible for the world's largest power distribution network. Monitoring the operational status of high-voltage transmission lines is critical in supply assurance and continuity. Given the physical size, geographical, and climate variances that transmission lines are subject to, remote sensing and inspection is a critical technology for power distribution organizations. This reference covers current and developing technologies, equipment, and methods for the safe and secure operation and maintenance of transmission lines, including satellite remote sensing technology, infrared and ultraviolet detection technology, helicopter inspection technology, and condition monitoring technology. - Covers operational and technical principles, and equipment used in transmission line inspection and monitoring, with a focus on remote sensing technologies and solutions - Covers power line fundamentals, remote sensing technologies, inspection technologies, fault detection technologies, and on-line monitoring - Focuses on practical equipment and systems parameters to ensure readers are able to meet operational needs - Covers control technologies that ensure safe and consistent transmission operation
Author: United States. Agency for International Development
Publisher:
ISBN:
Category : Economic assistance, American
Languages : en
Pages : 342
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Book Description
Author: National Institute of Community Development
Publisher: Hyderabad [India] : National Institute of Community Development
ISBN:
Category : Agriculture and state
Languages : en
Pages : 440
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Book Description
Author: Paolo Bruni
Publisher: IBM Redbooks
ISBN: 0738437565
Category : Computers
Languages : en
Pages : 432
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Book Description
IBM® Information Management System (IMSTM) provides leadership in performance, reliability, and security to help you implement the most strategic and critical enterprise applications. IMS, IMS utilities, and IMS tools continue to evolve to provide value and meet the needs of enterprise customers. With IMS 12, integration and open access improvements provide flexibility and support business growth requirements. Scalability improvements have been made to the well-known performance, efficiency, availability, and resilience of IMS by using 64-bit storage. In this IBM Redbooks® publication we provide IMS performance monitoring and tuning information by describing the key IMS performance functions and by showing how to monitor and tune them with traditional and new strategic applications. This book is for database administrators and system programmers. We summarize methods and tools for monitoring and tuning IMS systems, describe IMS system-wide performance, database, and transaction considerations. Based on lab measurements, we provide information about recent performance enhancements that are available with IMS 12, and advice about setting performance-related parameters.
Author:
Publisher: 清华大学出版社有限公司
ISBN: 9787810822862
Category : Export marketing
Languages : en
Pages : 356
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Book Description
国家教育部新世纪网络课程建设工程项目商务英语系列课程教材/肖云南总主编
